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Sony SIX to air Hero Caribbean Premier League in 6 countries

MUMBAI: Sony Pictures Networks sports entertainment channel Sony SIX has bagged the exclusive broadcasting rights to the Hero Caribbean Premier League (CPL) in six countries. The CPL will commence on 30 June and culminate on 8 August 2016 and will broadcast live on Sony SIX in the Indian sub-...

Television TV Channels Sports
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Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

MUMBAI: Although broadcast partner Sony Pictures Network (SPN) has touched estimated sponsorship revenue of Rs 1,200 crores from IPL Season 9, Vivo IPL 9 failed to garner as much social buzz as its predecessor Pepsi IPL did in 2015. As per a recently released report Social Penetration by IPL...

iWorld Social Media
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Cricbuzz touches 1.5 billion visits during IPL 2016; users consumed 30 billion pageviews

MUMBAI:  The 9th edition of Indian Premier League (IPL) witnessed a 40 per cent higher viewership than the 2015 edition on Cricbuzz. According to Comscore, over 3.7 million users accessed the Cricbuzz desktop site in India in April . In the WT20, 6.63 million users accessed Cricbuzz.

iWorld eNews
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LYF Meet and Greet with RCB players

BENGALURU: As part of the association with IPL, LYF organized an IPL ‘meet-and- greet’ for its partners and gave them an opportunity to meet up close and personal with their beloved cricket stars from Royal Challengers Bangalore. LYF is the proud sponsor of 3 IPL teams – Royal Challengers Bangalore...

MAM Marketing MAM
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Brands ride the social media wave during IPL 9

MUMBAI: Come a new Indian Premiere League season and every sponsor and brand associate is ready to go all guns blazing and make the best out of every penny they have invested in this magnum opus of a cricketing tournament.

iWorld Social Media

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