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Smaller rivals gain ground as UPI handles 23 billion transactions monthly.
FMCG giant activates 35 brands across 120 markets during 39-day tournament.
New norms place accountability on banks and NBFCs, rules take effect in 2027.
AppsFlyer data shows marketers fleeing North America and south-east Asia to chase mobile-first audiences in India
Court allows urgent hearing as Telegram contests temporary ban over exam leak crackdown
