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Amazon Original Inside Edge trailer released today All 10 episodes of the second season to launch on Amazon Prime Video on the 6th of December, 2019

MUMBAI: In the next edition of the PPL, a volatile Vayu Raghavan leads the Mumbai Mavericks to face their biggest adversary yet, the Haryana Hurricanes, who are led by a reinvented Arvind Vashisht. But the teams must also counter colossal scandals that’ll rock the world of cricket. In the sport’s...

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Kantar and VTIONTM announce partnership to roll out ‘OTT Audience Measurement’ solution

MUMBAI: Kantar, the world’s leading data, insights and consulting company, has partnered with VTIONTM to roll out ‘OTT Audience Measurement’, India’s first, real-time audience measurement solution that redefines audience measurement.

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ShemarooMe expands its reach for global audiences

MUMBAI: Shemaroo Entertainment Limited, India’s leading content powerhouse has announced a worldwide launch of its video streaming platform – ShemarooMe, in more than 150 countries. With this move Shemaroo aims to bring entertaining content to every asli Bollywood fan in every corner of the world....

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Star India's Gaurav Banerjee on Hotstar's content diversity, SVOD uptake & nurturing talent

Hotstar has consistently outperformed some of the global over the top (OTT) platforms in India with the help of a mix of TV show content, sports and the recently-added originals. After Criminal Justice, the next original to launch under the Hotstar umbrella will be Out of Love.

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Indian OTT audience: Young, urban and male-dominated

India has seen a healthy growth of OTT audience in the last few years. Yet, brands and OTT service providers know very little about the demographics of their fast-increasing audience.

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