NEW DELHI: The mobile video on demand (VoD) service for emerging markets Vuclip has announced its strategic partnership with Indosat, one of the largest telecommunication networks and service providers in Indonesia with over 54 million subscribers.
Indosat and Vuclip will provide premium mobile VoD service for an attractive market launch price of just 1000 Rupiah per day. This offer is alongside the affordable data plans that Indosat provides in the Indonesian market.
The offering will showcase mobile content from partners such as MNC Group, Viva, Kompas TV, Kapanlagi, Malesbanget.com and Masak TV.
Until recently, premium mobile content, such as music videos, reality television series and quality religious programmes, was only available through the television with limited access on mobile phones. With this new initiative, Vuclip’s Dynamic Adaptive Transcoding Technology will empower Indosat subscribers to watch unbuffered videos, optimized for network variability, across all mobile devices.
"Vuclip’s approach to inspiring consumers to consume mobile video is in line with Indosat’s strategy to lead the market with differentiated quality offerings at affordable prices for subscribers. It’s Vuclip’s combination of a smooth viewing experience and compelling content riding on our best in class network rollouts that is really exciting,” Group head of data & VAS, Indosat Kevin Henry said. “This unique subscription approach is a very attractive one that should delight our customers. They can see that they are getting a fantastic value and this allows them to explore and discover interesting content with no limits imposed.”
"We admire Indosat’s mission to deliver a superior experience to its mobile subscribers. We are happy to partner with Indosat to turn that mission into a reality by providing a high quality premium video on demand service to the consumers in Indonesia,” said Vuclip COO Arun Prakash. “A wide selection of premium local and global content, an amazing unbuffered viewing experience, convenience to watch any video any time at an affordable price point is what makes our service very popular amongst millions of paying subscribers In Southeast Asia. This partnership reiterates our strategic focus and commitment to millions of subscribers in the Indonesian market.”
In addition to Indonesian consumers, Vuclip offers its highly popular premium video on demand services in UAE, Malaysia, India, Thailand and Egypt via partnerships with leading carriers in each of these countries.
