iWorld

Viacom 18 adds ThinkAnalytics personalized multi-language recommendations to VOOT

Viacom 18 adds ThinkAnalytics personalized multi-language recommendations to VOOT

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/17/Viacom-18.jpg?itok=gPesXDyZ

Pay-TV and OTT content discovery and viewer analytics vendor ThinkAnalytics™ today announced that Viacom18 in India has gone live with ThinkAnalytics on the ad-funded OTT service VOOT.  VOOT’s 37 million monthly active users now have personalized recommendations in seven languages on the home screen, making it quicker and easier to find content they want to watch.

Viacom18 has also deployed the ThinkComposer UX engine and ThinkEditorial, integrated with the ThinkAnalytics Recommendations Engine, enabling its editorial team to automate and streamline content curation and promotions to better meet KPIs and business goals.

The ad-funded VOOT service offers over 50,000 hours of original, domestic and international content for free. Content includes: COLORS TV, MTV India, Nickelodeon India, a wide range of Bollywood movies, and VOOT Original shows.

The ThinkAnalytics Recommendation Engine uses machine learning and predictive analytics to understand individual viewer preferences and broader viewing trends in real-time and suggests new content, personalized to each viewer. As a result, operators see a substantial uplift in viewer engagement and loyalty.

Mohit Srivastava, Head - Product and Engineering, Viacom18 Digital Ventures, said, “When we saw the data showing how much ThinkAnalytics boosts viewer engagement, we knew it was the right service for VOOT and for our viewers. Having ThinkAnalytics intelligent search and personalized recommendations on the main UI makes it easy for viewers to discover more exciting programs from the wealth of content available on VOOT.”

Peter Docherty, Founder and CTO, ThinkAnalytics added, “ By adding ThinkAnalytics personalized recommendations to the VOOT home screen, Viacom18 is once again staying ahead of the innovation curve and offering its large and loyal customer base the ability to find suitable content fast. This represents the very best in personalized entertainment on a significant scale.”

For over 15 years ThinkAnalytics has grown to become the leader in content discovery and viewer lifecycle management. By applying advanced machine learning technology and analytics to content discovery, editorial curation, ThinkAnalytics increases viewer satisfaction, boosts engagement across all TV and video content platforms and increases operator ARPU. Viewers’ interests and previous viewing behaviour are analyzed using advanced AI and machine learning techniques to help them find new content they want to watch quickly and easily.

About Viacom18

Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.

About ThinkAnalytics

ThinkAnalytics’ flagship solution is the ThinkAnalytics Emmy® award-winning Content Discovery Platform, the most widely deployed real-time, personalized content and recommendations engine worldwide. More recently, the company has broadened its reach with ThinkInsight, the industry’s first Viewer and Video Insight Platform built specifically to meet the needs of TV operators. ThinkInsight incorporates the ThinkAnalytics Content Discovery Engine, ThinkBigData, ThinkCpmposer UX engine, ThinkEditorial and ThinkVoice marketing suite of products. It gives TV players a holistic view of their business, with full viewer lifecycle management enabling them to better address key industry KPIs that will help to boost loyalty, ARPU, customer experience and develop new revenue streams.

The company’s customer base of over 80 video service providers serves more than 250 million subscribers worldwide. Customers include: Liberty Global, BBC, Proximus, Cox, Rogers, Sky, Swisscom, Astro, Singtel, TataSky, Viacom18 and Vodafone. The ThinkAnalytics Content Discovery  Engine now serves over 3 billion recommendations per day and is available as a cloud service or on premise.

ThinkAnalytics is a private, employee-owned company with offices in UK, USA, Singapore and India.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/ALTBalaji_800.jpg?itok=BYrci03r
ALTBalaji management confident of breakeven by April-June 2020

MUMBAI: Ekta Kapoor’s over-the-top platform has managed to solve the OTT revenue question. The ALTBalaji management always spoke of profitability and breaking even rather than cash-burn and tons of investment and it seems that aspiration will soon be achieved.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/hungama.jpg?itok=NEPB-TQm
Hungama Play expands distribution, announces partnership with Skyworth

MUMBAI: Hungama Play, a video on demand platform owned by Hungama Digital Media, announced an expansion of its distribution network by partnering with Skyworth, a Chinese consumer electronics brand. Hungama Play’s multi-lingual and multi-genre library comprising movies, TV shows, kids’ content,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/docubay.jpg?itok=oFDf8SR5
DocuBay acquires LGBTQ+ documentaries from OUTtv

MUMBAI: DocuBay, the membership video-on-demand streaming service by IN10 Media Network, has acquired LGBTQ+-focused documentary features from OUTtv, the world’s first and Canada’s only LGBTQ+ television network. The films cover a wide range of issues affecting the LGBT community across the globe...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/zee5.jpg?itok=VNWqEk2N
ALTBalaji & ZEE5 announce second season of Code M

MUMBAI: ZEE5 India and ALTBalaji have announced the second season of Jennifer Winget and Tanuj Virwani-starrer Code M, and Riddhi Dogra and Monica Dogra-starrer new web series ‘A Married Woman’, based on Manju Kapur’s novel. These key announcements were made in the presence of actors including...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/shab.jpg?itok=zd85kBdg
Shahabuddin Shaikh joins ALTBalaji as CTO

MUMBAI: ALTBalaji has appointed Shahabuddin Shaikh as the chief technology officer (CTO). In his new role, he will be responsible for designing a strong tech-driven ecosystem that seamlessly aligns with the brand’s tech vision and leading their overall technology transformation goals.  Shaikh will...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/chiliz.jpg?itok=feLHR2_T
Chiliz aims US, European sports markets through strategic partnership with Lagardère Sports

MUMBAI: Chiliz, the blockchain fintech provider for sports and entertainment, has partnered with Lagardère Sports, a sports and entertainment marketing agency, to further propel cryptocurrency into mainstream sport. The partnership will see Lagardère Sports working hand-in-hand with the Chiliz team...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/15/PUBG.jpg?itok=RVSmpKXs
Of gaming and opportunities, a look into the Indian esports ecosystem

MUMBAI: Esports is a fairly new buzzword in the country. While esports tournaments have been a part of the country’s gaming ecosystem for quite some time, in the past couple of years, the popularity has surged high enough to attract international attention and now many are scrambling to get a slice...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/filmfare.jpg?itok=LAYP1aGx
Filmfare Awards to simulcast on Facebook globally

MUMBAI: Worldwide Media, India’s leading lifestyle and entertainment content company, has entered into a strategic partnership with Facebook for its iconic Filmfare Awards Franchise. The year-long partnership will provide exclusive non-linear digital simulcast partnership to the entire Filmfare...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/watcho.jpg?itok=jFP8Gig3
Watcho streams special original series for Valentine’s Day

MUMBAI: With Valentine’s Day just around the corner, Dish TV India Limited, India’s leading DTH Company is all set to premier two new shows on its OTT platform, Watcho. Watcho is giving a chance to its viewers to get immersed in the season of love through their daily episodic show ‘Love Horoscope’...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required