SonyLiv launches original Marathi web-series 'YOLO'


MUMBAI: SonyLiv has announced the launch of  an original regional language web-series. Titled, YOLO - You only live once, the show has been conceptualized and developed by Indian Magic Eye (IMEPL).

YOLO is a Marathi web-series that is centred around  the coming-of-age story of four young adults – Choko aka Shivraj Waichal, Sarika aka Shivani Rangole, Rochak aka Ruturaj Shinde and Pari aka Shashwati Pimplikar. Sai Tamhankar, Nagesh Bhosale and Anand Ingle who are the well known faces in Marathi Entertainment industry also feature in this web series.

Directed by Sameer Vidwans, the show is the story of four young adults who unexpectedly go through a series of dramatic events that transforms their perspectves on love, relationships, sex and life in general. The story also involves differences of opinion between two generations on concepts of morality and ethics.

“The Marathi regional audience is gradually emerging as a large and strong consumer base for original content on the digital medium. To cater to their emerging desire for high-quality entertainment intheir language and with a cultural essence, they can relate to, we at SonyLIV are proud to roll out ‘YOLO’, the country’s first-ever web series in a regional language. This move underlines our commitment to deliver the most appealing original content across the traditional boundaries of genres, languages or geographies. The motive is to delight and entertain, whilst also raising the common issues surrounding the youth,” said Sony Pictures Networks India EVP and head digital business Uday Sodhi.

The story begins when Choko’s family members are going away for a week. An incident takes place which involves a lot of  drama.They learn to think beyond their own selves and start seeing each other and their own parents in a different light. They evolve as better human beings. This coming of age story will have an extremely humorous yet deep, bold yet not below the belt treatment. It will be relatable to the youth as well as the elderly since it also reflects their experience and mature point of view.

YOLO not only enhances the entertainment options available to SonyLiv’s Marathi viewers, but also adds great value to their viewing experience by offering original entertainment content that they can relate to and associate with.

The launch of YOLO is in sync with SonyLic’s uplifted brand ethos of ‘We Liv to Entertain’, which is aimed at providing the most comprehensive entertainment content to meet the varied requirements of its diverse audience base. It is also a strategic move on the part of SonyLiv to augment the traction that it is currently receiving from regional audiences who are actively embracing the digital platform as a primary means of content consumption.

Link for the Episode: www.sonyliv.com/dplnk?schema=sony://asset/5276724430001

Latest Reads

OTTs to benefit from the availability of price-discovery platform as cinemas reopen

As many as 15 Bollywood movie release dates were announced within 24 hours of the news of cinema theatres reopening in Maharashtra on 22 October.

iWorld Over The Top Services
DoT amends VSAT license rules to enable infrastructure sharing

Mumbai: The department of telecommunications (DoT) has amended the commercial VSAT license rules to enable sharing of satellite infrastructure and backhaul connectivity for cellular mobile services and access service providers.  

iWorld Telecom
Disney+ Hotstar’s ‘Aarya’ nominated for 2021 Emmy Awards

Mumbai: Streaming service platform Disney+ Hotstar’s web series “Aarya” has been nominated at the 49th International Emmy Awards. Directed by Ram Madhvani and starring Sushmita Sen, the show bagged a nomination in the ‘Drama Series’ category, becoming the first show from the OTT platform to be...

iWorld Over The Top Services
hoichoi to double spending on content, announces 20 new shows

The Bengali OTT platform hoichoi has bolstered its content library with as many as 20 new shows as it marked its fifth year in the streaming space.

iWorld Over The Top Services
Zee5 launches OTT-first 'Intelligence Monitor'

Mumbai: Streaming service platform Zee5 on Friday announced its plans to launch an industry-first fortnightly knowledge series 'Zee5 Intelligence Monitor' to decode the latest and imminent consumption trends, consumer preferences, and new insights across various product and service categories. ...

iWorld Over The Top Services
Amazon launches Prime Video Channels in India; names Chaitanya Divan as head

Mumbai: Amazon has taken a giant leap transforming into a super app aggregator as it announced the launch of Prime Video Channels in India. Starting 24 September, Prime members will have the option to watch global and local binge-worthy content including shows, movies, reality TV, and documentaries...

iWorld Over The Top Services
Reliance Jio added 6.5 million mobile subscribers in July: Trai

Mumbai: Reliance Jio added 6.5 million mobile subscribers in July, according to the latest data shared by the Telecom Regulatory Authority of India (Trai). Airtel added 1.9 million mobile subscribers and Vodafone Idea lost 1.4 million subscribers, the telecom regulator said. BSNL lost 1.01 million...

iWorld Telecom
Netflix acquires Roald Dahl Story Company

Netflix has acquired the Roald Dahl Story Company (RDSC) in what is believed to be one of its largest deals recently.

iWorld Over The Top Services
Government names K Rajaram as new telecom secretary

Mumbai: The central government has appointed K Rajaram as the new telecom secretary, according to a report by Economic Times. Rajaram is a Tamil Nadu cadre 1989-batch Indian Administrative Service (IAS) officer, currently working as an additional secretary in the Department of Economic Affairs (DEA...

iWorld Telecom

Sign up for our Newsletter

subscribe for latest stories

* indicates required