iWorld

SAB to extend its wings into digital; to produce an array of shows

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2016/04/27/Untitled-2.jpg?itok=u9ClBqLM

MUMBAI: Known to be one of the pillars of Indian media, the Sri Adhikari Brothers (SAB) group founded by Gautam and Markand Adhikari, has plans to enter the digital space with a new initiative. The group will create original comedy content in Hindi catering to the digital masses. The various shows will be launched under Happii-Fi and will roll-out by June.

Through this initiative, the company plans to have strategic tie-ups with various OTT platforms, OEM's and telecos. “Happii-fi will create comedy content in Hindi for the masses unlike the rest who create content to match with the English elite sensibilities. There are several hundred million online active users who have come up, but there is no platform that completely caters to them. We have already started the productions”, informs Sab Group chief executive officer Manav Dhanda.

As there are different output commitments for various platforms, the group has not decided on the specific number of videos that it intends to produce. The branded content will derive its revenue from the many advertisers on board, although the IP rights will remain with SAB Group.

The platform will only stress on Hindi language and is primarily focused on HSM markets which consume 40 per cent of all online content.

“There are too many platforms which are not required. A person can only hold access to 3 or 4 platforms on a smart-phone. Creating one more would not solve anything. Hence, we decided on producing content which the audience can relate to”, adds Dhanda.

The group has already produced a digital comedy show titled Gharbar which features Shakti Kapoor, Neelu Kohli, Rishab Chadda, Rakesh Shrivastav and Vaishali Thakkar. The show has been conceptualized by Dhanda and is directed by Sagar Bellary of the Bheja fry fame. It depicts a twisted take on the modern Indian family and their adventures when they decide to bring in a bar into their home. The series features Shakti Kapoor as Sharmaji the most seedha (staright forward) man ever.

Promising a very unique doze of humor like never before, the series portrays BAR as a lead protagonist.

Sri Adhikari Brothers Television Network Ltd. (SABTNL) has been producing multi-lingual, multi-genre content and already has an established regional presence in various Indian languages including Marathi, Gujarati, Tamil, Telugu and Kannada amongst others.

The group not only has a fair amount of experience in the production of content, but also in the broadcasting sector by creating a light humour centric television brand, SAB TV. With many firsts in its hat, it will be interesting to see how far this initiative takes the SAB group.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/30/twitter.jpg?itok=sM3tQ2Ro
#HaveYouFollowed the brightest talent in Indian entertainment? Get up, close and personal with Twitter India’s new series

MUMBAI: Twitter, a space that connects people through the power of conversation, is set to bring you closer to some of the most promising talent across the entertainment industry in India. Launching the #HaveYouFollowed series, Twitter will be putting the spotlight on director AratiKadav (@...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/30/oyy.jpg?itok=NTk5RS84
Industry leaders discuss security challenges faced by OTT platforms

KOLKATA: Of all the challenges, piracy is one major issue that has been bothering the over-the-top ecosystem for a long time. Video piracy tends to eat a major chunk of streaming services’ revenue, advanced security integrations can help the platforms to curb the piracy threat. Indiantelevision.com...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/30/phonepe.jpg?itok=1zGJ34_G
Fastest scale-up in insurance distribution: PhonePe sells 5 lakh policies in just 5 months

PhonePe, India’s leading digital payments platform, today announced that it has sold over 5 lakh insurance policies on its platform during the period April - August 2020. This makes PhonePe the fastest-growing insure-tech distributor in India within just 9 months of the Insurance category going...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/30/mitron.jpg?itok=ysv_5zp1
Mitron TV expands senior leadership team with new hires

MUMBAI:  Indian short-form video app Mitron has expanded its leadership team with two senior hires. Chandan Chhabra joins as VP of operations and Nisha Pokhriyal joins as VP of marketing. In his new role, Chhabra will establish SoPs, drive efficiency across multiple departments and focus on...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/30/fb.jpg?itok=jXCUj4UX
Alex Schultz named new Facebook CMO

NEW DELHI: Facebook has named its former VP - product, growth, and analytics Alex Schultz as its new CMO. The news comes after former CMO Antonio Lucio moved on from the global social media giant last month to dedicate his time to “diversity, inclusion and equity.”

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/mpob.jpg?itok=49Au6PEu
How OTT platforms stay innovative in a cluttered market

As OTT platforms are making all the necessary moves to keep the users hooked, these players are realising that innovation is the key mantra to achieve this objective. To keep up with the pace with which users are adapting to streaming services, most of the players in the ecosystem are scaling up...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/alt.jpg?itok=rAEpqjAg
ALTBalaji seeing rapid uptake in tier II & III cities during post-Covid period

Going beyond the initial metro syndrome, over-the-top (OTT) platforms in India are seeing massive adoption in tier II, tier III cities, and even in rural areas. The massification is happening faster than it was predicted courtesy to content in Indian languages, better bandwidth, easier payment...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/sonyliv.jpg?itok=9epIQ_bf
SonyLIV’s KBC Play Along heightens consumer delight with KBC 12

KOLKATA: SonyLIV makes staying-at-home rewarding with an unprecedented offering of ‘Har Din 10 Lakhpati’ under ‘KBC Play Along’. As the most awaited reality show makes a grand comeback, SonyLIV takes audience engagement notches higher with this innovative extension. This season KBC Play Along’ is...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/mirzapur.jpg?itok=OMAFSB-n
Amazon Prime Video makes Mirzapur Season 1 available for free

KOLKATA: As the release date for the most-anticipated season two of Mirzapur fast approaches, the excitement for the show is increasing every single day. So much so that the team of Amazon Prime Video is all set to give die-hard fans like us the full first season at no cost! With Season 1 of the...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required