Ready Player Me partners with blockchain-based video streaming service Mzaalo

Mzaalo will offer a special series of Ready Player Me avatars on the platform.


Mumbai: Leading avatar creation platform Ready Player Me has announced a collaboration with blockchain-based video streaming service Mzaalo.

Following this partnership, Mzaalo will offer a special series of Ready Player Me avatars based on selected IP from iconic movies on the platform to all users across its iOS and Android apps.

Launched by Xfinite, Mzaalo is a new video on-demand service which used Ready Player Me avatars earlier this year to promote the motion picture release of ‘Haathi Mere Saathi’. Rewarding users with Mzaalo coins which are exclusive to the platform, in return for watching movies, the company plans to give users access to an even wider range of customization assets that will become unlockable for avatars using the in-app currency.

Talking about the partnership with Ready Play Me Xfinite COO Vikram Tanna commented, "Digital avatars are a stepping stone to the metaverse revolution. We constantly strive to deliver immersive experiences to Mzaalo users, and our partnership with Ready Player Me enables us to take our gamified entertainment ecosystem to the next level. Mzaalo and Ready Player Me are powered by cutting-edge technology, and we are confident that this innovative collaboration will enhance user experiences for both platforms.

Speaking on this collaboration Ready Player Me CEO Timmu Toke said, “We are delighted to be bringing avatars from Ready Player Me to Mzaalo. With such a great blend of interactivity, gamification and entertainment, we feel this is the perfect partnership and will help our avatars reach a larger audience than ever before. This is our next step in connecting like-minded companies to the metaverse. We have more developments on the horizon and are excited to share what’s in the pipeline very soon.”

Latest Reads

Music NFTs are an alternative way for artists to increase their earning potential: Report

Music NFTs are an alternative way for artists, most of whom depend on extractive record labels and centralised platforms to earn a living, to increase their earning potential, according to a report by video games, data, analytics and market research firm Newzoo. This allows them to sell their...

iWorld Over The Top Services
Tiki plans to reach 100K budding creators via their programme 'GrowWithTiki'

Short-form video-making community Tiki aims to create a new record of 100 thousand budding creators through their new programme - ‘GrowWithTiki’. With an aim to promote India’s talented content creators based across regions, the brand wants to cultivate an environment of ‘authentic entertainment,...

iWorld Over The Top Services
Crime drama series SHE S2 features in Netflix’s Global Top 10

The new season of crime drama SHE is trending in Netflix’s Global Top 10. One of the most-watched non-English titles this week.

iWorld Over The Top Services
Industry bodies raises concern over revised GST rates in online gaming

The three largest online skill gaming associations in the country, E-Gaming Federation (EGF), All India Gaming Federation (AIGF) and Federation of Indian Fantasy Sports (FIFS), expressed concern at the recent media reports, which suggest that the GST rate on online skill games may be increased from...

iWorld Gaming
CNBCTV18.com launches OTT platform 'CNBCTV18 Binge'

Digital business news platform CNBCTV18.com has launched an exclusive, video-only OTT platform for its millennial audience - CNBCTV18 Binge. Launched in June, the service is available for users on CNBCTV18.com and the CNBCTV18 app.

iWorld Over The Top Services
Akash Ambani to take over as the chairman of Reliance Jio as Mukesh Ambani steps down

Reliance Jio Infocomm, the digital arm of Reliance Industries, announced on Tuesday that Reliance Industries chairman and managing director Mukesh Ambani has resigned his position at the company effective from 27 June. Akash Ambani, who is a non-executive director on the board of the company, will...

iWorld Telecom
Netflix appoints Rohit Suri as head of talent - India

Netflix has appointed Rohit Suri as head of talent – India.

iWorld Over The Top Services
Livon chooses to #ExpressWithPride, presenting Uncut on YouTube and Instagram

India 2022 is seeing a world of changes in terms of how we perceive things as well as how we express ourselves. As we continue pride celebrations, the voice of the queer community is getting louder and prouder, rising above every obstacle and naysayer.

iWorld Social Media
Vice Media elevates Nilesh Zaveri as managing director, APAC

Vice Media Group has elevated Nilesh Zaveri as managing director, APAC. He took to LinkedIn to share this news.

iWorld Social Media