MUMBAI: With digital universe being the destination of the future, MPDA in association with Film & Television Producers Guild of India (FTPGI) has launched an initiative to thwart online pirates and encourage content owners to spot a legitimate platform to download content.

The duo has announced a new website ‘www.findanymovie.in’ that will direct the consumer to a legitimate site when they want to watch content online. 

The Indian market is at a tipping point for online businesses to provide a multitude of options to consumers. During 2012-2013, the online video audience grew by an astounding 27 per cent dominated by Bollywood. Content owners and distributors are constantly looking for new options and technologies that caters to the growing demand of a young population (75 per cent under the age of 35).

The idea, with this platform is to build partners along the way. First, there is need to fill the missing gap of a website that leads consumers to legitimate sites. The idea is to educate and inform the consumer first and then partner with more and more content providers.