iWorld

Mitron app inks licensing deal with Zee Music Co

Creators will get access to the music company’s extensive library of songs.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/12/21/mitron.jpg?itok=xg9V_a3-

KOLKATA: Short format video app Mitron has inked a licensing deal with Zee Music Company, enabling users to have access to thousands of songs from the latter’s extensive catalogue.

This is the first-ever deal for Mitron with a music company and it’s in line with the app’s efforts to provide a robust and versatile music library for creators to showcase their creativity. To celebrate the association, Mitron has launched #MummyKassam challenge where users can groove to or create videos on the newly released song from the Varun Dhawan and Sara Ali Khan starrer Coolie No. 1, in the near future blockbuster titles such as Ranveer Singh starrer World Cup ‘83, Parineeti Chopra starrer The Girl on the Train, are expected to join the library.

Mitron TV CEO & co-founder Shivank Agarwal said, “We are delighted that Mitron users will now have access to the huge Zee Music library including blockbusters from Bollywood. We aim to provide a seamless experience to our millions of content creators to showcase their talent and make the most interesting content.”

Zee Music Company chief business officer Anurag Bedi said, “We are glad to partner with Mitron, this collaboration will give content creators access to our diverse stream of catalogue spread across regional languages. We focus on bringing together a community of people who want to do more with music.”

Mitron is rapidly ramping up its music library along with focusing on original in-app music. Mitron recently released ‘Atmanirbhar Anthem’, paying homage to the Indian technology community whilst imparting a message on the importance of the #VocalForLocal movement. The anthem is part of Mitron’s music library and available on more than 200 music streaming platforms. The app has crossed over 40+ million downloads on Google Play Store.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/oml.jpg?itok=14tPJtO1
CA Media exits, sells OML gaming biz to Nodwin for Rs 73 cr

South Asia-based esports company Nodwin Gaming which is also an independent subsidiary of Nazara Technologies Ltd has acquired the gaming and adjacent IP business of OML Entertainment for Rs 73 crores. The mega-deal will provide partial liquidity to OML Entertainment shareholders, including CA...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631882042872.jpg?itok=BkE9tfFT
Netflix’s India ambitions surpass Rs 3000 crore investment

Mumbai: Global streaming platform Netflix will pump more money into producing content in India, said chief executive officer Reed Hastings. The key executive of the streaming giant was speaking to Business Today’s global business editor Udayan Mukherjee in an interview.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631875825355.jpg?itok=FeQf8CWr
Lionsgate Play to exclusively premiere 73rd Emmy Awards in India

Mumbai: Starz’s streaming service Lionsgate Play has announced that it will be exclusively premiering the 73rd Emmy Awards on 20 September at 5:30 a.m in India. The latest edition of the Emmys will be hosted by Cedric the entertainer and unlike last year’s largely virtual event, it will have an in-...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631857873307.jpg?itok=6aMv7BXI
SonyLIV launches first Malayalam offering 'Kaanekkaane'

Mumbai: SonyLIV’s first Malayalam offering “Kaanekkaane” is set to premiere on 17 September. Directed by Manu Ashokan, the film features Aishwarya Lekshmi and Shruti Ramachandra in lead roles. “SonyLIV has opened a door of opportunities for the Malayalam film industry to showcase its content. ...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631857750775.jpg?itok=711dy7-R
Starz streamer Lionsgate Play launched in Malaysia

Mumbai: In continuation of its expansion in Asia, Lionsgate-owned Starz on Friday announced the launch of its independent direct-to-consumer OTT app Lionsgate Play in Malaysia. The service is being introduced in association with Telekom Malaysia (Unifi TV).

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/trai.jpg?itok=a0mpRdii
ARPU target 200; Indian mobile subscribers trudge along at Rs 94.87

Indian mobile subscribers consumed 11.76 Gb of data on average per month and generated an average revenue per user (ARPU) of Rs 94.87 at the end of December 2020, according to Telecom Regulatory Authority of India (TRAI).

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631796078173.jpg?itok=alD0JGIR
ZEE5 campaign promoting 'Helmet' garners 85 mn reach

Mumbai: ZEE5’s 360-degree campaign called #HelmetOn promoting its latest release "Helmet" has reached over 85 million people through various ATL and BTL activations, according to the streaming platform. The campaign brought together celebrities and influencers like Ayushmann Khurrana, Sanya...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631793857773.jpg?itok=ZcaDno24
MX TakaTak announces exclusive launch of 'Kanta Laga'

Mumbai: Homegrown short video platform MX TakaTak has announced an exclusive launch of music track "Kanta Laga" from singers Neha Kakkar, Tony Kakkar and YoYo Honey Singh.  As the official short video partner for this track, the platform had an in-song integration, as well as a 10-day exclusive...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631793081590.jpg?itok=ju1uDDYs
Prime Video rolls out Amazon original profile image feature in India

Mumbai: In continuation of its recently launched global feature, Amazon Prime Video customers in India will now be able to take on the persona of their favourite character from Amazon India originals as their profile avatar on the streaming service.  

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required