iWorld
Report on Shemaroo

Instant messaging app imo raises awareness among millions in the wake of Covid-19 pandemic

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/05/30/imssss.jpg?itok=DP5W_Fcn

imo, a free video calling and instant messaging app, has taken slew of initiatives to raise awareness and put a check on misinformation about Covid-19 pandemic. The efforts by imo were carried out at a global level. With a comprehensive dashboard furnishing verified information, the app has kept more than 20 million people apprised across countries such as India, Saudi Arabia and Bangladesh.

As part of its CSR initiative at the onset of Covid-19 outbreak, imo began to take steps aimed at easing the situation for its users. It collated real-time data from impacted countries and disseminated the same through a dashboard. Apart from it, the app also catered information such as prevention and control, government announcements, verified reports etc through different meta-authorized content topics. It further ensured to dispel misinformation and unverified information circulated across social media boards. The average daily exposure of the pandemic-related content was recorded to be more than 10 million.

It was due to this comprehensive approach and the app’s massive global outreach that even some government authorities took cognizance of the steps taken. The Information Communication Technology (ICT) division of the Bangladesh government launched a healthcare call centre on the app on April 29 to provide medical assistance to its nationals stranded in Saudi Arabia. Five imo numbers were included in the programme through which Bangladeshi expatriate could schedule consultations with specific doctors.

Talking about factors behind the app’s global popularity, imo spokesperson said, “A major reason for our wide acceptance is the ability to provide stable calls even in unstable or weak network areas. Compared to other IM applications in the market, users can save more than 20% mobile data while using imo for video calls and messaging. We are happy that our tech-powered innovations have helped people.”

Apart from aforementioned initiatives, the app has also made some key changes in its functioning to ease out things for personal as well as professional usage. Based on the requirements of the Covid-19 scenario, the app upgraded its multi-person audio and video call mechanism. As many as 20 people can get connected at once on an audio call and 9 people on a video call through imo. While this is particularly helpful in organizing office meetings in a work-from-home situation, it is also of use for those who wish to connect with their loved ones in these trying times.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/img_19042021_142934_800_x_800_pixel.jpg?itok=J6CDo-F6
Chingari partners with new OTT Biiggbang Amusement

KOLKATA: In a bid to strengthen its positioning among millennial consumers, short video app Chingari has partnered with newly-launched OTT platform Biiggbang Amusement. Since its inception, Chingari has always looked to disrupt the market through its consumer-centric approach, innovative features...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/img_19042021_142112_800_x_800_pixel.jpg?itok=Ww_Nfx1Y
NXTDigital’s broadband subsidiary OneOTT surpasses 600K subscribers

KOLKATA: NXTDigital’s broadband subsidiary OneOTT intertainment Ltd (OIL) has surpassed 100,000 home broadband subscriber additions in the fourth quarter of the financial year 2020-21. According to a press statement issued by the company, OIL has attained a momentum of more than 1,000 subscribers-a...

iWorld Broadband
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/netflix.jpg?itok=e3MmvGxw
Five new movies & shows to catch on Netflix, Prime Video, & Disney+ Hotstar

NEW DELHI: Post the Covid2019 outbreak, OTT platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar have gained massive traction in India. As the second wave of the pandemic is spreading rapidly in the country, people have once again started spending time in their homes, and this trend...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/img_19042021_133118_800_x_800_pixel.jpg?itok=1haYpj5E
ZeeL’s Vibha Chopra joins Amazon Prime Video

KOLKATA: Media professional Vibha Chopra has moved on from Zee Entertainment Enterprises Ltd (ZeeL) to join Amazon Prime Video. She will be looking at content acquisition in her new role.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/17/img_17042021_135625_800_x_800_pixel.jpg?itok=zags4vEp
Amazon Prime hits 200 million subscribers

NEW DELHI: Amazon Prime, which comprises the e-commerce giant’s video streaming service, has reached a userbase of 200 million, an increase of over 50 million post the outbreak of the Covid2019 pandemic, revealed Amazon CEO Jeff Bezos in a letter to shareholders.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/17/mx.jpg?itok=0tWr2P5V
'Cruising Legends' rides again on MX Player, top brands hop on

MX Player is bringing back an award-winning travel show for another ride – Cruising Legends: Dawn Patrol will see four biking legends quench their thirst for wanderlust and undertake a journey to the easternmost part of India, Arunachal Pradesh, to witness the country’s first break of dawn.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/15/airtel.jpg?itok=1tsxvVEG
Bharti Airtel restructures to focus on digital assets

NEW DELHI: Telecom giant Bharti Airtel has tweaked its corporate structure in a bid to sharpen its focus on digital opportunities while enabling it to unlock value.  Under the new structure, Airtel Digital will merge with the listed entity Bharti Airtel, and it will now house all digital assets of...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/14/abhishek.jpg?itok=zVYjGfRo
MX Player promotes Abhishek Joshi to business head - SVoD

New Delhi: Video streaming service MX Player has elevated Abhishek Joshi as business head - SVoD (subscription business). “I have been given an additional mandate and responsibility of building the SVoD business from ground up as the business head while managing my existing portfolio,” he stated in...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/14/hero_vired.jpg?itok=XC0G-ef7
Hero Group forays into edtech with 'Hero Vired'

New Delhi: Tapping into the booming ed-tech market, the Hero Group has launched a new ed-tech company – Hero Vired – to adequately train and empower the workforce of the future. The launch accompanied the release of its new brand campaign, Be Made for BIG Things, which went live on social media and...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required