NEW DELHI: InstaLively, the first mobile app in the world, which can live stream directly in HD from any android phone to YouTube, has recently raised $120,000 from six Angel Investors.
InstaLively is the first end-to-end live streaming solution, available both on mobile and the desktop.
The six Angel Investors, who have invested about Rs 75 lakhs ($120,000) into this new venture includes Outbox Ventures’ Niraj Singh, MeraEvents, Google India MD Rajan Anandan, Slideshare co-founder Amit Ranjan, GSF founder Rajesh Sawhney and German investor AECAL.
The primary aim of the fundraise is to capture the global live streaming market. The target market includes events ranging from entertainment to corporate to personal events (like birthday parties and weddings).
In the past two months, the company has successfully piloted with marquee clients like Google, Mary Kom, NASSCOM for Start-ups, NrityaBharati, GSF, Meraevents and Belgian Embassy amongst others.
InstaLively helps broadcast videos to the cloud in just a single click. The technology is such that using the InstaLively mobile app, one can live stream to YouTube directly from an Android phone with a single click. Moreover, InstaLively has also builtDesktop Apps (Windows & Mac) to live stream from a professional camera.
The USP of InstaLively is that it integrates seamlessly into one's YouTube channel and has two live streaming modes - “Do-it-Yourself" OR "Get External Help.” In the latter, the nearest videographer comes to your location on the click of a button to live stream or record the event into your YouTube channel.
InstaLively co-founder Karthik Vaidyanath said, “Our technology is way superior to live streaming apps like Meerkat, Stre.am or any other app doing the rounds lately. Cross-platform low bandwidth video delivery is important in Asian market and closely integrating with YouTube, InstaLively facilitates it way better than any other LiveStreaming solution in the market today.”
Sawhney added, "InstaLively is bringing together the video delivery capabilities of YouTube with the real time reach of Social Media.”