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Hungama Play partners UK' ITV Studios, to foray into original content

MUMBAI: Video-on-demand (VOD) player Hungama Play has partnered with ITV Studios, a commercial production company in the United Kingdom. With this association, subscribers can now stream popular titles like Jekyll and Hyde, Mr Selfridge, Jericho, Agatha Christie’s Poirot as well as Beowulf to name a few on Hungama Play.

Hungama.com CEO Siddhartha Roy said, “This content acquisition is in line with the overall consumption on our platform and we are getting in more and more premium content to our users in order to driven joyable experiences.”

Catering to genres like action, drama, comedy and mystery, this association will provide Hungama Play users across the Indian subcontinent access to the best of ITV Studio’s rich and vast international content range.

ITV Studios Global Entertainment Asia SVP Hyeonza Hong added, “ITV Studios has a long and rich history producing world class content with a wide appeal."

Hungama Play aims to enhance consumer experiences with over 23000 hours of video content along with exciting features such as download manager, Gamification, gesture controlling and download scheduler among others.

Besides the vast movie library of over 8000 titles, Hungama Play has also launched content categories including television, music videos, kids, short films as well as live events across genres and languages, with over 45000 video pieces to choose from. It will soon foray into original content with the addition of four new series.

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