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Eros Now's content available to Lyca TV's European customers

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MUMBAI: Eros Now, the cutting-edge over-the-top (OTT) Bollywood entertainment platform owned by Eros International Plc, yesterday announced that it is now available on the Lyca TV platform.

Lyca TV, the world's largest ethnic content online Over-the-top (OTT) entertainment provider, enables its consumers to experience the convenience of virtual home entertainment anywhere. One can watch his favourite TV channels across a wide range of devices on a single subscription.

The launch of Eros Now will provide Lyca TV customers with access to the world’s largest collection of premium Indian entertainment with hundreds of titles in several languages. This development further enhances Lyca TV’s offering to customers, particularly across its Indian consumer base. The service will be included in Tamil, Sinhala and African packages and will be available for a small additional fee in others.

Eros Digital CEO Rishika Lulla Singh says, “With this association, we continue to amplify our presence across top streaming services by showcasing a compelling array of Bollywood and regional language content and reinforcing our reach to our subscribers.”

Lyca Group deputy chairman Prem Sivasamy said, “We are bringing our extensive customer base enhanced access to a wide range of popular channels and TV shows. This development further demonstrates Lyca Group’s continued commitment to providing our customers with access to their communities back home.”

Lyca TV, part of the Lyca Group, delivers a broad range of international TV shows across multiple devices. The platform caters to a wide range of major ethnic communities, streaming over 450 channels – more than any competitor – in over 25 languages. LycaTV can be viewed via television, desktop, mobile or tablet.

Eros Now offers a wide array of entertainment from music to movies and television content across languages. Eros’ vast movie library consists of Bollywood blockbusters including its latest super hits like Housefull 3, Dishoom, Happy Bhaag Jayegi, Bajirao Mastani and Bajrangi Bhaijaan.

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