MUMBAI: Digital video-on-demand (VOD) platform Spuul has partnered with Dharma Productions for its existing library. This move is in keeping with their strategy for 2016 to become the dominant player in the Indian movie content - both Bollywood and regional.

In addition to the Hindi version of Bahubali, other blockbuster movies like Kapoor & Sons, Kuch Kuch Hota Hai, Kabhi Khushi Kabhie Gham, Kal Ho Na Ho, Kabhi Alvida Na Kehna and Humpty Sharma Ki Dulhania, will be added to the library for Spuul's premium subscribers in countries rich in the Indian diaspora.

Dharma Productions already has a licensing deal with Amazon Prime. With this, the streaming service will air the digital premieres of movies like Ae Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, Ok Jaanu featuring Aditya Roy Kapoor and Shraddha Kapoor, and Badrinath Ki Dulhania, which has Varun Dhawan and Alia Bhatt.

With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their Prime membership.

"We are extremely excited to partner with Dharma, and to add their films to our library. Movies from Karan Johar's production house continue to be a favourite amongst film lovers, and we're only facilitating a platform for viewers to watch their all time favourite films,” said Spuul Global CEO Subin Subaiah. This is a non-exclusive deal for territories outside India..

These movies will be available across platforms like web, mobile (iOS, Android), smart TV (Samsung, Panasonic, LG), Airplay on iOS, Fire on Amazon and Chromecast on Android)