iWorld

×

×

Apple commits $4.2 bn for original content

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/11/30/tim.jpg?itok=IxKq2hrE

MUMBAI: Apple can’t get enough of taking more bites. The Cupertino-based company is reportedly spending a whopping $4.2 billion a year on coming up with original content by 2022.

According to a report in Variety, this amount is much higher than the original commitment of $1 billion in 2018. Despite the effort, Apple will still lag the budgets set by video on demand giants Amazon and Netflix. Amazon’s pocket will turn up $8.3 billion for original video content, the highest for any tech giant. This will also shadow Netflix’s $6.8 billion margin.

Much of Apple’s current programming has been music-based but the company is looking at looking eye-to-eye with contemporaries – Amazon, Netflix and Hulu. This will involve beating them where are best – shows and movies. Apple Music will be rebranded in the next 2-3 years which will also give it a headstart with its 30 million subscriber base. They will get video content access at just $10 a month.

The idea behind focussing on a new territory is to give a boost to its services vertical, which is expected to make up 14 per cent of the revenue in 2017.

For now the company has planned two offerings, Amazing Stories reboot from Steven Spielberg and a news-business comedy with Jennifer Aniston and Reese Witherspoon.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/21/FB_800_NEW.jpg?itok=AZAMFz3l
Facebook rolls out new suite of interactive ad solutions

MUMBAI: Facebook is rolling out a suite of new interactive ad solutions today including Poll ads, Augmented Reality (AR) ads, Instagram poll stickers for Stories ads, and Brand Playables. The new Ad solutions released today are built on people’s natural desire to interact, engage, and touch....

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/21/Mobile_OTT.jpg?itok=MSEJPPPH
Netflix announces ‘Drive’, first original film with Dharma Productions

Netflix announced that Dharma Productions’ Drive will premiere as a Netflix Film exclusively on the service around the world. Directed by Tarun Mansukhani, the action-thriller heist film is Netflix’s first original film with Dharma Productions.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/thinki.jpg?itok=J2AysLm6
The quirky ‘#IdeaChor’ campaign turns into a digital success for MX Player

MUMBAI: Within 7 months of launch and with 17 Originals, MX Player is India’s leading streaming platform that caters to 75 Mn Daily Active Users. However, the brand has been the talk of town for the past few days – ever since the strange #IdeaChor started trending on social media. While both the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/vigo.jpg?itok=Ph0WzhC3
Vigo India celebrates two years of connecting communities

MUMBAI: Vigo Video, India’s fastest-growing short-video platform, successfully completes two  years that sums up the brands transformation into a community building and relationship moulding platform. With over 20 million monthly active users, Vigo Video has brought Indian communities together...

iWorld Video On Demand
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/Peggy_Johnson-Rishika_Lulla_Singh.jpg?itok=02LHomMz
Eros Now partners Microsoft to build next gen online video platform by leveraging Azure

MUMBAI: Eros Now, the digital arm of Eros International Plc announced a collaboration with Microsoft  to build a next generation online video platform on Microsoft Azure targeted at better consumer experience. The partnership will also help the latter to expand in the Indian market as it is one of...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ACT.jpg?itok=aL7eMjrF
ACT enters TRAI’s top 5 broadband players list

South Indian wired broadband internet services provider Atria Convergence Technologies Limited was among Telecom Regulatory Authority of India (TRAI) list of top 5 broadband internet services providers in the month ended 31 July 2019 (Jul-19, month or period under consideration).

iWorld Broadband
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ZEE5_800_NEW.jpg?itok=sXF-FE_e
ZEE5 announces strategic partnership with OnePlus for much-awaited OnePlus TV

MUMBAI: ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV. Through this partnership, ZEE5 will come pre-installed on all OnePlus TVs giving consumers access to a wide repertoire of content...

iWorld Video On Demand
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/hotstar.jpg?itok=4Ryp5mcV
Catch Up with The Best Emmy nominated shows on Hotstar Premium

MUMBAI: With maximum nominations in its kitty, Hotstar Premium is the destination to catch up on all the shows that are in the running for the 71st Emmy Awards, scheduled for later this month. Veep amazed us, Game of Thrones downplayed all the expectations and Chernobyl blew it up! Before the big...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/Gourav-Rakshit.jpg?itok=W_OLx0NQ
Viacom18's Gourav Rakshit on Colors Telugu digital-first launch, advertiser strategy, digital measurement

Viacom18 is taking two bulls by the horn. Not only has it targeted the regional market but is doing so in a digital-first manner. Colors Telugu is soon to be launched on VOOT, Viaom18’s over the top platform.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories