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Consumer spending on video grew 9% in APAC in 2020

New Delhi: Consumer spending on video in the Asia Pacific (APAC) region grew nine per cent in 2020 to reach $58.3 billion in aggregate, according to a new analysis and research released by Media Partners Asia.

iWorld Video On Demand
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Rizzle’s Rimix to allow users to mashup up to five videos

NEW DELHI: The void that TikTok left in the Indian short video sharing ecosystem has been plugged by a rash of similar homegrown apps, which are vying to become king of the hill. These Made in India platforms are constantly coming up with new and improved features to outdo rivals and reel in new...

iWorld Video On Demand
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Samsung’s free video service TV Plus launches in India

KOLKATA: India’s online video ecosystem has seen exponential growth in the last couple of years, especially after the pandemic. All the tech, media, and electronic giants are eying to capitalise on the booming OTT space. 

iWorld Video On Demand
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Mitron app inks licensing deal with Zee Music Co

Short format video app Mitron has inked a licensing deal with Zee Music Company, enabling users to have access to thousands of songs from the latter’s extensive catalogue.

iWorld Video On Demand
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Mitron TV strengthens leadership team with two senior hires

In yet another bullish move, Indian short-format video app Mitron TV has announced the expansion of its leadership team with two senior hires. Former Bytedance executive Shyamanga Barooah has on board as head of content strategy and senior journalist Biswarup Gooptu, who spent 10 years at the...

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