iWorld
Truecaller partners Integrated Media Tech to boost ads in tier-2 India
Reseller tie-up targets regional brands with high-impact formats on Truecaller’s platform.
MUMBAI: Truecaller just handed its ad business a desi wingman because when tier-2 brands want to crash the party, they need someone who knows every street in Bharat. Truecaller has entered a strategic reseller partnership with Integrated Media Tech Pvt. Ltd. (a Srishti Media Group company) to accelerate monetisation and scale its advertising ecosystem across India, with a sharp focus on tier-2 markets. The collaboration, announced on 24 February 2026, aims to make Truecaller Ads more accessible to regional and mid-market advertisers who want relevant, contextual, data-driven messaging delivered inside the app’s high-attention, trusted environment.
Integrated Media Tech will leverage its deep advertiser relationships, on-ground execution strength, and market expertise to help brands tap Truecaller’s native ad placements reaching users at key moments of communication. The partnership strengthens Truecaller’s push to grow its global ad business through strong local alliances.
Truecaller Ad Business vice president & global head Hemant Arora said, “As Truecaller Ads continues to evolve into an intelligent, intent-driven engagement platform for brands, expanding our advertising footprint across India remains a key strategic priority. Partnering with Integrated Media Tech enables us to deepen our engagement with advertisers through a team that brings strong market understanding and execution capabilities.”
Integrated Media Tech Pvt. Ltd. founder & CEO Mandeep Malhotra added, “Truecaller’s ad formats provide brands with a powerful opportunity to engage audiences within a credible and high-attention environment. We are pleased to partner with Truecaller to extend these capabilities to advertisers across India.”
The tie-up aligns with Truecaller’s strategy of building localised partnerships to deliver direct, measurable value for advertisers while fuelling sustainable growth in its ad business. In a market where regional brands are hungry for scale and trust, this collaboration could turn Truecaller’s caller ID into a powerful, intent-rich advertising channel, one ring at a time.
iWorld
India flatten New Zealand to clinch T20 World Cup in record-breaking tournament
Suryakumar Yadav’s men deliver a masterclass as the sub-continent goes cricket mad
MUMBAI: India did not merely win the T20 World Cup. They demolished their opposition. A hapless New Zealand, thrashed by 96 runs in the final at the Narendra Modi Stadium in Ahmedabad — packed to its 120,000-capacity rafters — were left shellshocked as captain Suryakumar Yadav lifted the ICC Trophy aloft to a roar that seemed to shake the sub-continent itself.
It was, by any measure, a rout. New Zealand had no answers. India had all of them.
Off the field, the numbers were just as staggering. The tournament, co-hosted by Sri Lanka and India, drew an attendance of 1.2m across its various venues — a record for any World Cup competition. Harsha Bhogle, cricket’s most mellifluous voice, announced the milestone during the presentation ceremony with the relish of a man who knew he was narrating history.
The digital stands were even more heaving. JioHotstar, the tournament’s streaming partner, clocked 72 million concurrent streams during the competition. The final alone racked up 800m views on the platform — a number that makes most streaming executives weep with envy and most advertisers reach instinctively for their chequebooks.
Cricket, it turns out, does not merely survive on the sub-continent. It swallows it whole.
For New Zealand, there is the long flight home and the longer memory of a mauling. For India, there is a trophy, a record, and the certain knowledge that when it comes to T20 cricket, they are not just the best team in the world — they are in a different game entirely.
