iWorld

India gives "poor" video streaming experience on smartphones

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/26/video_streaming.jpg?itok=CmgJHHMz

MUMBAI: Despite India gaining momentum for video streaming on smartphones, the country still lags far behind on global standards -- falling in the poor territory characterised by frequent stalling during video playback and long loading times even for low-resolution video, an OpenSignal report revealed on Tuesday according to ET Telecom.

OpenSignal's video experience metric, a first-of-its-kind measurement in the mobile industry, was derived from an International Telecommunication Union (ITU)-based approach for measuring video quality.

For the analysis, OpenSignal examined 69 countries spread throughout the globe to see how they stacked up in video experience.

"Our tests sample video at multiple resolutions accessed from multiple content providers, and they weigh three main criteria: the load time before the video begins playing, the stalling rate characterised by stops and stutters in the video playback, and the level of picture resolution," OpenSignal said in a statement.

When it comes to overall mobile video experience, India joins Iran and the Philippines below the "Fair" threshold into "Poor" territory (0-40), according to the report.

The best video experience was recorded in the Czech Republic.

According to the report, countries with extremely powerful LTE networks in terms of download and upload speeds, availability and coverage, aren't always providing the best video experience.

In general, European countries tended to rank higher than their counterparts in the Americas, while Asian and Middle Eastern countries are scattered throughout the rankings, the report pointed.

"Eleven of the 69 countries we analysed earned a very good rating on OpenSignal's video experience scale, meaning mobile video loaded quickly and rarely stalled even at higher resolutions," the report added.

A score that falls within 75-100 is Excellent, 65-75 is Very Good, 55-65 is Good, 40-55 is Fair and 0-40 is poor.

While no country fell into the Excellent (75-100) category for average video quality, South Korea (with top download speed of 45.58 Mbps) was the fastest of the 69 countries analysed in the report.

The vast majority of the 69 countries fell into a relatively narrow range of scores between 40 and 65, earning them either fair or good ratings.

"It means for much of the world, the typical mobile video experience leaves something to be desired. Video load times are sluggish; stops and stutters mid-stream is common to varying degrees; and connections often have trouble coping with higher-resolution formats," the report noted.

Judged by the user experience rather than rote measurements, the mobile industry still has work to do when it comes to video.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/11/hotstar.jpg?itok=B6tKXW7q
Hotstar decodes the online video consumer, unveils India Watch Report 2019

Technology changes swiftly. However, sometimes, the market receptiveness for these changes is even faster. Take for instance some of the revelatory insights thrown by the latest ‘India Watch’ report by Hotstar. Consider the fact that Lucknow, Pune and Patna consume more video data than Hyderabad,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/amazon.jpg?itok=lFr93H1K
Amazon Prime Video to launch Amazon Original Series 'Hostel Daze' on 13 Dec

MUMBAI: Amazon Prime Video has announced the launch of its latest Amazon Original Series Hostel Daze, created by The Viral Fever (TVF). Marking the first association with Indian youth's much loved content provider, TVF, the five-part comedy-drama brings to life the adventures of four hostel wing-...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/Amazon_Prime-Video.jpg?itok=aO74Vin1
Amazon Prime Video starts festive month with popular titles

MUMBAI : Amazon Prime Video has started the festive month with an exciting selection of popular titles across Indian and International entertainment, including the returning seasons of two popular Amazon Original Series. Riding high on the phenomenal success of Season 1 and a momentous...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/Reed_Hastings_new.jpg?itok=ZTpBWhWv
Netflix to spend Rs 3000 crore on Indian content

Netflix is upping its India game significantly as the streaming giant is ready to spend Rs 3000 crore on Indian content for this year and the next. Netflix founder and CEO Reed Hastings spoke about the investment during his India visit on Friday while illustrating the country’s important in their...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/Airtel-Bharti%20Airtel.jpg?itok=lEUbfoXc
Bharti Airtel to raise up to $3 billion

The board of directors of telecom player Bharti Airtel Ltd approved the telecom operator’s proposal to raise up to $3 billion in account of the issue of overdue fees it owes the government.

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/04/Netflix.jpg?itok=6gUsjdMn
Netflix available in more than 300 mn pay-TV households

MUMBAI: A new report from UK research firm Ampere Analysis has said that Netflix is available in more than 300 million pay-TV households. It also added that more than 50 million of those have come during 2019. The reach through Pay TV partnerships is almost double the company's current global...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/04/digital-media.jpg?itok=57evATmW
Esports, streaming wars, shopvertising to dominate digital media trends in 2020

Technology will continue to disrupt and reshape the digital media industry in 2020, presenting new opportunities and challenges for advertisers and media owners. While digital media will continue to grow globally, the coming of new technologies, platforms and digital touch points will force...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/03/tvf.jpg?itok=8LU2Lrwd
TVF launches new series ‘Cubicles’ in association with DSP Mutual Fund

MUMBAI: Walking its talk to launch new innovative shows, pioneers in digital content and entertainment, The Viral Fever along with leading asset management company, DSP Investment Managers Private Limited is all set to add a new original to its repertoire with the release of TVF Originals ‘Cubicles...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/03/jio.jpg?itok=Gx0G0YDu
Jiocinema to bring Sun NXT’s South Indian blockbuster catalogue to Jio users

MUMBAI: JioCinema, the on-demand video platform yet again surprises millions of Jio users, especially the South Indian Movie Buffs! In association with Sun NXT, the online video streaming platform from Sun TV Network, JioCinema will present the best of south Indian movie catalogue to Jio users...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories