For advertisers, social media giant Facebook has decided to come up with some more advertising options.
Through a blog post, Facebook stated how they will now allow companies to advertise on premium video content through the In-Stream Reserve program.
As per Facebook, the selected-content includes “the most engaging, highest quality publishers and creators”. This content will be shown to specific target groups verified by global information and measurement company Nielsen.

Facebook explained how the In-Stream Reserve is a great option for premium online video and TV buyers, particularly those targeting younger, compact demographics and irregular TV viewers.
As per Facebook, the in-stream video ads are fully watched 70 per cent of the time. The In-stream reserve categories allow an advertiser to select which topics they want their ads to run on, including sports, fashion/beauty and entertainment.
The social media company will also let the advertisers to advertise on specific shows or for an exclusive advertiser for a single show. “These types of ads are being tested on,” said Facebook.
“The ThruPlay program will only charge advertisers if their ad is watched to the end, or viewed for at least 15 seconds,” Facebook added.