iWorld

Delhi HC directs Airtel to modify IPL ads

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/04/14/airtel.jpg?itok=vl4zXuq4

MUMBAI: Telecom operator Bharti Airtel, under instruction from the Delhi high court, has agreed to modify its ongoing ad campaign of promising "live and free access" to the coverage of the Indian Premier league (IPL).

The change reflect the fact that the "free access" to the IPL would actually cost consumers the price of the data consumed while streaming the matches. In other words, the "free access" is not free after all.

Airtel's assurance was given in the court of Justice Yogesh Khanna after its newest competitor, Reliance Jio, moved court to ensure that a "large number of unsuspecting" consumers are not lured by the "misleading" campaign.

Airtel committed to the court to make it abundantly clear that the service would cost them. It said it would include a bold disclaimer that only subscription to video-streaming platform Hotstar would be free and that data charges, according to the subscriber's plan, would apply.

Jio claimed that the advertisements "falsely proclaim" that Airtel was offering "live and free" access to T20 cricket coverage and "falsely represent that a subscriber need only to obtain a 4G sim from the defendant company and download the Airtel TV app to obtain a virtual season pass i.e live and free access to T20 coverage."

This would disadvantage other service providers such as Jio who have also come up special packages for the IPL season but by openly declaring the tariffs.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/photogrid_plus_1627368086357.jpg?itok=aHhukVot
Mitron TV launches new initiatives to enhance user engagement

Mumbai: In a bid to enhance viewer engagement and promote its content creators, homegrown short video app Mitron TV has announced two prime initiatives: ‘The 7 PM Show’ and ‘In-App Quiz’. ‘7 PM Show’ is a live session that majorly focuses on giving a platform to the upcoming creators and it will be...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/ramprasad-sundar.jpg?itok=2mtsbi5k
Netflix sets up its first Music Creative and Production team in Mumbai

Streaming giant Netflix on Tuesday announced the setting up of its first Music Creative and Production team in Mumbai. The team will be led by Ramprasad Sundar, who has been appointed as the Netflix, Music Creative and Production manager.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/universal.jpg?itok=qDB45gY_
Universal Music Group inks licensing deal with Lomotif

Singapore-based short video app Lomotif and Universal Music Group (UMG), on Monday announced a global agreement that allows Lomotif’s users to creatively tap into UMG’s vast catalogue of music for their videos.

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/photogrid_plus_1627305821826.jpg?itok=Ye-6jKHj
The Italian Ministry of Foreign Affairs launches its first video game in India

Mumbai: The Italian Ministry of Foreign Affairs (Italian MFA) has launched Italy Land of Wonders, a video game that aims to promote the country's culture and heritage. The title is available to download for free on App Store and on Google Play.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/photogrid_plus_1627293938095.jpg?itok=BAHmpB1l
Disney International HD & Disney+Hotstar to premiere 'Spin' on 15 August

Mumbai: Disney Channel original movie 'Spin' will release on Disney International HD and Disney+ Hotstar Premium on 15 August at 12 noon, two days after its US release. Directed by Manjari Makijany, the film is about an Indian American teen named Rhea (played by Avantika Vandanapu) who discovers...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/ershaan.jpg?itok=BfNT_z3O
Amazon Prime Video launches 'Shershaah' trailer on Kargil Vijay Diwas

Mumbai: On the momentous day of Kargil Vijay Diwas, Amazon Prime Video has launched the trailer of an Amazon Original Movie 'Shershaah'.  The war drama is jointly produced by Dharma Productions and Kaash Entertainment.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/[current-date%3Acustom%3AY/m/d]/photogrid_plus_1627040301899.jpg?itok=9hzdWtRW
Lomotif announces #DostiRemixed contest to ring in Friendship Day

Mumbai: Friendship Day is just around the corner and to celebrate it, there's no better way than spending fun moments with your best friends in these otherwise despairing times. Keeping this in mind, video-sharing platform Lomotif has announced its latest #DostiRemixed challenge. The challenge that...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/[current-date%3Acustom%3AY/m/d]/photogrid_plus_1627030304870.jpg?itok=rxMDWurv
discovery+ announces coverage of Blue Origin’s space launch

Mumbai: discovery+ India on Friday has announced the coverage of Blue Origin founder Jeff Bezos’ first flight to space made on 20 July.  The show, ‘Jeff Bezos In Space: Blue Origin Takes Flight’ is anchored by The Washington Post’s Libby Casey and Discovery’s Chris Jacobs. It also features on-the-...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/abs.jpg?itok=N4zzYVUd
Eros Now partners with Live Satellite Media to bolster presence across India

South Asian entertainment platform Eros Now has partnered with Mumbai-based Live Satellite Media, part of the ABS group to ensure delivery of video services across all parts of the country.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required