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DataWind joins Irris Computers to increase distribution of DataWind Smartphones and Tablets in North India

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NEW DELHI: DataWind has partnered with Iris Computers to distribute its Internet-enabled tablets and smartphones throughout Iris Computers’ distribution network in India.

Through this partnership, DataWind’s entire range of tablets and smartphones will be sold throughout Iris Computers' network of over 2,500 channel partners. The agreement expands DataWind's growing distribution network, which will total over 7,500 retail locations upon completion of the current phase.

DataWind President and CEO Suneet Singh Tuli said, “Partnering with Iris will enhance our retail distribution reach and contribute to greater productivity and business expansion for our channel partners. While the partnership is initially meant for Punjab, Haryana, Himachal Pradesh and Chandigarh we expect our Internet-enabled smartphones and tablets to be distributed throughout Iris Indian network in the near future.”

Iris Computers network consists of more than 2,500 channel partners, aggregators and regional distributors which sell a variety of technology products ranging from high-end technical products to passive networking solutions. Iris’s core competencies include rapid logistics, well-supervised inventory administration and a strong marketing and distribution reach throughout India.

Irris Computers CEO Vishal Sopory said, “Partnering with a strong company and well-recognized brand like DataWind will surely be valuable and positive for both companies. We have high expectations of this partnership are confident our strong distribution network can bring DataWind’s low cost Internet-enabled products to the wider consumer market in India.”

Tuli added, “Iris Computers has a wide knowledge, strong distribution network and an in-depth understanding of both the consumer and B2B technology market. We are confident that their rich industry experience and exceptional distribution reach will help us increase our market penetration. We look forward for a mutually rewarding strategic relationship with Iris Computers.”

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