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Bharti Airtel launches new broadband plans for connected TV homes

The bundled plans include subscriptions to Netflix, Amazon Prime, Disney+ Hotstar.

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Mumbai: Bharti Airtel on Monday announced the launch of new bundled plans for its home broadband customers. The highest tier plan at Rs 1,599 includes subscriptions to Netflix, Amazon Prime and Disney+ Hotstar. All the plans include subscriptions to 14 OTT (over-the-top) platforms and 350 TV channels and speeds up to 300 mbps.

The new Airtel Xstream fiber broadband plans include single-login access to the OTT platforms SonyLIV, Eros Now, Lionsgate Play, Hoichoi, ManoramaMax, ShemarooMe, Ultra, Hungama Play, EpicOn, DivoTV, Klikk, Nammaflix, Dollywood and Shorts TV for customers who purchase the Airtel 4K Hybrid TV Box.

The home broadband market has grown by 2X while the number of OTT has jumped from 9 in 2012 to 40+ in 2021. Bharti Airtel has launched the new bundle plans keeping in mind the entertainment needs of connected TV homes.  

Bharti Airtel CEO – homes Vir Inder Nath said, “Our new plans are built for India’s emerging entertainment needs. Through these bundle offers we plan to offer our discerning customers great value, convenience and unlock a multi-faceted digital experience.”

“Increased broadband consumption in Indian homes has given rise to the phenomena of hybrid viewing, where families are looking to consume OTT content on the TV screen along with linear TV without the hassle of managing multiple subscriptions and devices,” he said in a statement.

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