AVGC task force proposes national AVGC-XR mission with budgetary outlay

The task force recommends a “Create in India” campaign focussing on content creation.

Mumbai: The Animation, Visual Effects, Gaming, and Comic (AVGC) task force released a report on creation of a national AVGC-XR mission with a budget outlay for the integrated promotion and growth of the sector. The task force also recommended a "Create in India" campaign with exclusive focus on content ‘In India, For India & For World.’

The task force, which was established under the ministry of information and broadcasting and includes representatives from academia and business, was first mentioned in the union budget earlier this year. Its goal was to identify interventions to increase domestic capacity in the sector in order to meet both domestic and global demand. 

Four sub-task forces were constituted for devising growth strategies through targeted interventions in education, industry & policy, skilling, and gaming. The task force is an attempt to realise the prime minister's vision that the AVCG-XR sector can provide enormous employment opportunities to youth who can serve the global market and that Indian talent can lead the way in this sector.

The information and broadcasting minister Anurag Singh Thakur has determined that the AVGC sector has the potential to be a significant growth driver for the media and entertainment industries in India. He also stressed that, in addition to the high economic impact of this sector's expansion, it also has the potential to better disseminate and promote Indian culture around the world, strengthen ties between the Indian diaspora and India, create direct and indirect high-quality employment opportunities, and benefit the tourism industry and other allied industries.

The main recommendations of the task force categorised broadly under four categories are:

Domestic industry development for global access

A national AVGC-XR mission with a budget outlay needs to be created for integrated promotion and growth of the AVGC sector. The "Create in India" campaign will be launched with an exclusive focus on content creation "In India, For India and The world."

With a goal to make India the global hub for AVGC, an international AVGC platform needs to be formed along with a gaming expo with a focus on FDI, co-production treaties, and innovation.

A national centre of excellence (COE) for the AVGC sector has to be established to become an international reference point across skilling, education, industry development and research & innovation for the AVGC sector. Regional COEs could  be instituted in collaboration with the state governments to provide access to local industries and to promote local talent and content.

Developing talent ecosystem to realise demographic dividends

Need to leverage NEP to develop creative thinking with dedicated AVGC course content at school levels, to build foundational skills, and to create awareness about AVGC as a career choice.

AVGC-focused UG and PG courses with a standard curriculum and globally recognised degrees need to be launched. There shall be standardised admission tests for AVGC-related courses (viz., MECAT by MESC). With an eye on the demand for 20 lakh skilled professionals in the AVGC sector in this decade, augmenting skilling initiatives will be taken for the AVGC sector under MESC.

The government needs to enhance Industry participation to ensure employment opportunities and absorption for students from non-metro cities and NE states. Establish AVGC accelerators and innovation hubs in academic institutions, along the lines of Atal Tinkering Labs. 

Enhancing technology & financial viability for Indian AVGC industry

Democratisation of AVGC technologies is necessary by promoting subscription-based pricing models for MSME, start-ups and institutions. Made in India for AVGC technologies has to be created through incentive schemes for R&D and IP creation. Evaluate PLI scheme to incentivise AVGC hardware manufacturers.

There is a need for enhanced ease of doing business in the AVGC sector i.e tax benefits, import duties, curbing piracy, etc. Leverage start-up India to provide technical, financial and market access assistance to AVGC entrepreneurs to promote culture of R&D and local IP creation.

Raising India’s soft power through an inclusive growth

Establishment of a dedicated production fund for domestic content creation from across India to promote Indian culture & heritage globally. Evaluate the reservation for high-quality indigenous content by broadcasters.

For an Inclusive India, target skilling and industry outreach for youth in tier two & three towns and villages in India. Establishment of special incentives for women entrepreneurs in the AVGC sector.

Promotion of local children’s channels could benefit in raising awareness of the rich culture and history of India among children and youth. Frameworks to ensure child rights protection in the digital world need to be established.

Latest Reads
NBDSA takes cognizance of three debate shows aired by Times Now channel on Teesta Samvad

Mumbai: The News Broadcasting & Digital Standards Authority (NBDSA), has taken cognizance of three debate shows aired by Times Now channel on Teesta Setalvad. This was based on a complaint dated 1 July, 2022 filed by Citizens for Justice and Peace, which mentioned about three debate shows aired...

Regulators I&B Ministry
Govt of India looks into applicability of FDI Policy for OTT Platforms

Mumbai: The Department for Promotion of Industry and Internal Trade (DPIIT) provided for FDI up to 26 per cent under the Government approval route for entities involved in uploading/streaming of news and current affairs through digital media in a press note dated 18 September, 2019. DPIIT later...

Regulators People
NBF and NBDA join hands to sit out of DD Free Dish auctions

Mumbai: News Broadcasters Federation (NBF) and the News Broadcasters & Digital Association (NBDA), which represent almost all the national and regional news channels of the country, have decided not to participate in the ongoing DD Free Dish MPEG-2 e-auction. In a letter to I&B Minister...

Regulators People
DD Free Dish auction: Prasar Bharati earns over Rs 190 crore on Day 2

Mumbai: Public broadcaster Prasar Bharati has earned over Rs 191 crore on Day 2 of the fifth annual 67th e-auction for vacant MPEG-2 slots on DD FreeDish. According to the sources, 11 channels secured slots on the second day; six in the Bucket A+ category (Hindi GEC) and five in Bucket A category (...

Regulators I&B Ministry
Technical difficulties push the DD Free Dish MPEG-2 e-auction to today.

Mumbai: Due to technical issues, the DD Free Dish MPEG-2 e-auction has been postponed by one day. The e-auction could not take place on Monday, 13 March due to a technical issue, according to industry sources, but it will begin today, 14 March . The online e-auction was set to begin on March 13,...

Regulators People
Trai extends date for comments and counter-comments on 'Introduction of Digital Connectivity Infrastructure Provider Authorisation under Unified License (UL)'

Mumbai : The Telecom Regulatory Authority of India (Trai) has extended the deadline for receiving written comments on a consultation paper "'Introduction of Digital Connectivity Infrastructure Provider Authorisation under Unified License (UL)' " issued on  6 April 2023 and 20 April 2023. The...

Regulators TRAI
Vulgar language and content on OTT platforms need to be regulated : Delhi HC

The Delhi High Court stated that appropriate legislation or guidelines to regulate content on social media and OTT platforms are urgently needed in the context of the use of vulgar language in the public domain and on social media platforms, as this content is accessible to children of a vulnerable...

Regulators High Court
Indian telcos may soon be able to build small towers without obtaining permission

Mumbai : Indian telecom companies may soon be able to install tiny towers without obtaining government approval.  According to a news report , there may not be a need for approval for the installation of BTS up to 600W.  The government may soon release new regulations that would make this possible...

Regulators TRAI
Trai to release a new consultation paper on the regulatory framework

Mumbai : Telecom Regulatory Authority of India (Trai) has planned to publish a fresh consultation paper on the regulatory framework concerns pertaining to broadcasters.  It will cover the cap on network capacity fees, multi-TV tariffs, and channel pricing. In 4-6 weeks, this work is anticipated to...

Regulators TRAI