iWorld

×

×

Airtel launches ‘Wynk Tube’ to bring digital entertainment to next 200 mn smartphone users

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/30/airtel.jpg?itok=73Yb9XZf

MUMBAI: Following the massive success of its OTT music streaming app Wynk Music, Bharti Airtel (“Airtel”), India’s leading telecommunications services provider, today announced the launch of its new music streaming app - Wynk Tube. With this Airtel has further expanded its fast growing content portfolio, especially keeping in mind the needs of the next 200 million smartphone users. 

The app, which has been built for India by Airtel’s in-house teams, aims to simplify the digital entertainment experience for hundreds of millions of smartphones users, particularly in Tier 2 and 3 towns and villages. Smartphone customers in these markets have a strong affinity for streaming videos of their favourite music tracks and want the convenience of being able to listen and watch their favourite tracks. There is also a need for vernacular interface that makes the user experience much more personalized and lowers the barrier to smartphone usage. Airtel has used a combination of smart, simple and intuitive interface backed by a powerful machine learning algorithm to power recommendations and personalize the app. 

Wynk Tube, which is an extension of Wynk Music, allows users to stream audio and video of popular tracks within the same interface. Users can instantly switch between audio and video mode of their favourite tracks with a single touch. The app is currently available for Android smartphones.   

Wynk Tube has been built as an extremely light app (only 5MB) that will operate seamlessly on even basic smartphones, including Android Go variants. The app will be available to users in 12 Indian regional languages (including Kannada, Marathi, Telugu, Tamil, Bhojpuri) besides English and Hindi and enables a highly personalized experience. Wynk Tube also features deep voice enabled search to help users discover their favourite music.   

Sameer Batra, CEO – Content & Apps, Bharti Airtel said: “Wynk Tube has been built for India 2.0, keeping in mind the digital entertainment needs of hundreds of millions smartphone users in non-metros and small towns. An integrated audio-video music experience delivered in a simple yet intuitive vernacular interface makes Wynk Tube a unique and powerful proposition. Wynk Music gave shape to our journey to the first 100 million users and we believe Wynk Tube will accelerate our journey to the next 100 million users. Regional content and personalization through AI, big data will continue to be a big agenda for us and we hope to build Wynk Tube into one of the most popular music platforms in India with even the possibility of user generated content as a differentiator.” 

Wynk Tube is launching with a collection of over 40 lakh songs and related videos.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/facebook.jpg?itok=HW04D7ni
WhatsApp offers to track 'dubious' individuals for Indian govt

MUMBAI: Facebook vice president of global affairs and communications Nick Clegg met home minister Amit Shah, national security adviser Ajit Doval, IT and communications minister Ravi Shankar Prasad and commerce minister Piyush Goyal regarding the dispute over traceability of messages in WhatApp....

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/bob.jpg?itok=jetQanZS
Disney CEO Bob Iger resigns from Apple's board

MUMBAI: Disney CEO Bob Iger has stepped down from Apple’s board of directors the day Apple announced the price and release date for its streaming service. The resignation comes at a time when both the companies are upping the game in the streaming business.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/logo_0.jpg?itok=4XzHCDXA
Zomato forays into online video space, to launch 18 original shows

The streaming war is not limited to media houses anymore. From e-commerce apps to online cab-ride services are also jumping on the band-wagon to keep consumers engaged. Now, food delivery app Zomato has announced its foray into web streaming with 18 original shows over the next three months.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/bms.jpg?itok=H_oxpEAP
BookMyShow's campaign around the movie Dream Girl Creates a Stir on Social Media

MUMBAI: BookMyShow, India’s leading entertainment destination, has launched a fun, quirky and innovative marketing campaign for Ayushmann Khurrana’s upcoming film ‘Dream Girl’. The campaign through its smart approach has managed to perform exceedingly well and capture people’s attention. This...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/omidyar_network-deloitte.jpg?itok=Rkj_9T9X
Omidyar Network India, Monitor Deloitte launch report on Indian data privacy landscape

Omidyar Network India, an investment firm focused on social impact, today launched a new report titled “Unlocking the potential of India’s Data Economy: Practices, Privacy and Governance”, in partnership with Monitor Deloitte. The first of its kind study analyses data practices and governance by...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/12/bollywood-shemaroo.jpg?itok=JoWev2sW
ShemarooMe to Premiere 52 movies in 52 weeks with their new offering - Bollywood Premiere

Mumbai: ShemarooMe, the over-the-top (OTT) platform by India’s leading content powerhouse Shemaroo Entertainment Limited, launched its new offering Bollywood Premiere for all the movie buffs across India and US. To satiate the needs of Bollywood lovers, ShemarooMe will be premiering entertaining...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/12/zee5.jpg?itok=wSHqQh5X
ZEE5 premieres kannada blockbuster Seetharama Kalyana

MUMBAI: ZEE5, India’s fastest growing multilingual OTT platform continues to strengthen its movies catalogue with the world digital premiere of the super-hit Kannada film ‘Seetharama Kalyana’. The film written and directed by A. Harsha has a heady dose of action, romance, comedy and family drama....

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/12/vodafone.jpg?itok=KGoMcF1Z
Vodafone Idea launches TurboNet 4g in karnataka

MUMBAI: Vodafone Idea Ltd., India’s leading telecommunication service provider, today announced the launch of TurboNet 4G in Karnataka where it has successfully integrated the erstwhile Vodafone and Idea networks. With this, Bengaluru has become the first metro in the country to get TurboNet 4G...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/12/sunil.jpg?itok=EChGxvdP
ALTBalaji COO Sunil Nair steps down

ALTBalaji chief operating officer (COO) Sunil Nair has stepped down from his current position. However, he will be serving the Ekta Kapoor-led OTT platform till 30 September. After nearly 4 years of association with ALTBalaji, he has resigned from his role as the COO to pursue new adventures.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories