iWorld

5G remote production: Need of the hour or call of the future

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/06/MN-Vyas.jpg?itok=Pk9fgnhD

Broadcast to mobile is a fascinating concept which came into light in the early 2000s. The mobile networks were busy with offering GPRS based services. The early days saw a variety of mobile broadcast solutions including DVB-H, DMB, DAB-IP, ISDB-T and MediaFLO. The success of such solutions would depend on availability of compatible handsets and broadcasters could not justify huge investment into alternate/parallel network just to deliver content to mobile users.

As 5G infrastructure garners pace into 2020, the response from media and entertainment industry has been very encouraging in terms of testing and potential adoption of 5G technology. Broadcasters are looking at ways to leverage and capitalize on this next-generation mobile technology. As the internet takes centre stage in content delivery and distribution, 5G will play the role of a catalyst in the growth of both, broadcasters and technology providers.

Almost 92 per cent of broadcasters are planning to adopt 5G in the next two years(IBC report) and remote production has been identified as a major application of 5G wireless technology. As broadcasters continue to realize the potential of 5G, 65 per cent would imbibe it for remote production and 61 per cent of the broadcasters are willing to adopt 5G for distribution as an alternative to satellite, DTT or cable (OnePoll, Nevion).

With its unique qualities like mobility, flexibility and reliability, remote production has emerged as the most vital application of 5G technology and could forever change the production workflows of live content such as events, sports and news. 5G has great potential to enable broadcasters to enhance coverage and streamline production by allowing multiple cameras and microphones. 5G will help in managing multiple live events from a central broadcast facility.

Having said that, the transition to 5G will not be an easy one. It will take immense effort and courage to completely replace centralised production studios and widely popular OB vans with cloud-based workflows. Also, migration from SDI to IP will define the near future production techniques and it will be very interesting to see how 5G merges with these new techniques.

Ultimately, adoption of 5G will hugely depend on the efficiency of the business model around which it will be built. The revenue-generating power of 5G is yet to be tested and broadcasters must be facing a dichotomy about migrating from the existing model which has been tried and tested for years. Change is the only constant but coexistence is nature’s amazing trait which could possibly lead to 5G complementing existing technologies and create an enhanced ecosystem for the growth of all the relevant stakeholders of the media and entertainment industry.

(The author is founder and executive director, Planetcast Media Services. The views expressed are his own and Indiantelevision.com may not subscribe to them.)

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/altbalaji.jpg?itok=LQ6y-IFN
After dip in revenue, ALTBalaji offers cashbacks on subscription

KOLKATA: ALTBalaji has teamed up with payment gateways Paytm and Amazon Pay to offer consumers up to Rs 300 cashback on the first Paytm wallet or Paytm UPI transaction on subscribing to the OTT platform. On the other hand, consumers can opt for Amazon Pay and get a cashback between Rs 10 to 250....

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/zee55.jpg?itok=18v7lCHV
Zee5 partners with XroadMedia to ramp up personalised user experience

KOLKATA: Zee5 has onboarded XroadMedia to ramp up its hyper-personalised Video on Demand offerings and social media services. Through this partnership, Zee5 will put to use XroadMedia’s innovative back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalisation...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/dream11.jpg?itok=FPQ_chCC
Disney+Hotstar thanks partner brands post IPL 2020

Disney+Hotstar has seen massive traction during IPL 2020, both in terms of audience as well as advertising. More than 300 brands leveraged the platform’s scale and reach during the tournament.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/tele.jpg?itok=54rEQN7I
'Den of pirates': Why OTTs should tackle Telegram soon

There is no dearth of OTT platforms in India, and which one is the most popular is a matter of debate. But what is very evident is Telegram’s overwhelming popularity as an alternative to providing free access to any new movies or shows launched on these platforms.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/sonyliv.jpg?itok=CvnXZLTE
SonyLIV onboards four sponsors for India-Australia series

KOLKATA: Since its rebranding, the India tour of Australia is the first major sporting event to be aired on SonyLIV. While the digital arm of Sony Pictures Networks India (SPNI) created quite a buzz on the back of its original content, it’s continuing to promote all its tentpole properties...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/indvsaus.jpg?itok=Phx3Xpoz
Ind-Aus tour: Facebook strikes digital content partnership with SPNI

KOLKATA: Facebook announced a digital content partnership with Sony Pictures Networks India (SPNI) for the Indian cricket team’s tour of Australia. Kickstarting on 27 November, the partnership will involve exclusive video-on-demand match content being showcased on Facebook Watch, the only social...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/uday.jpg?itok=FgXD68qY
Lens of regulation is more important: Uday Shankar on OTT platforms

‘Will OTT platforms be put on leash?’ is the question being discussed and debated lately, especially after being brought under the ambit of the ministry of information and broadcasting (MIB).

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/puneet.jpg?itok=9-UyU2cj
Times Internet's transformation from media company to tech company

Digital disruption is reshaping the media and entertainment ecosystem at a rapid pace. As media companies adapt to the change, investment in technology is emerging as the need of the hour.

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/amazon.jpg?itok=1O8EF3y8
CAIT demands 7-day ban on Amazon for not indicating country of origin

NEW DELHI: Expressing dissatisfaction with the Rs 25,000 penalty levied on Amazon India by the ministry of consumer affairs, the Confederation of All India Traders (CAIT) has demanded a seven-day ban on the e-commerce giant for not providing the mandatory details of 'country of origin' on the...

iWorld e-commerce

Sign up for our Newsletter

subscribe for latest stories

* indicates required