iWorld
Report on Shemaroo

5G remote production: Need of the hour or call of the future

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/06/MN-Vyas.jpg?itok=n91suBl9

Broadcast to mobile is a fascinating concept which came into light in the early 2000s. The mobile networks were busy with offering GPRS based services. The early days saw a variety of mobile broadcast solutions including DVB-H, DMB, DAB-IP, ISDB-T and MediaFLO. The success of such solutions would depend on availability of compatible handsets and broadcasters could not justify huge investment into alternate/parallel network just to deliver content to mobile users.

As 5G infrastructure garners pace into 2020, the response from media and entertainment industry has been very encouraging in terms of testing and potential adoption of 5G technology. Broadcasters are looking at ways to leverage and capitalize on this next-generation mobile technology. As the internet takes centre stage in content delivery and distribution, 5G will play the role of a catalyst in the growth of both, broadcasters and technology providers.

Almost 92 per cent of broadcasters are planning to adopt 5G in the next two years(IBC report) and remote production has been identified as a major application of 5G wireless technology. As broadcasters continue to realize the potential of 5G, 65 per cent would imbibe it for remote production and 61 per cent of the broadcasters are willing to adopt 5G for distribution as an alternative to satellite, DTT or cable (OnePoll, Nevion).

With its unique qualities like mobility, flexibility and reliability, remote production has emerged as the most vital application of 5G technology and could forever change the production workflows of live content such as events, sports and news. 5G has great potential to enable broadcasters to enhance coverage and streamline production by allowing multiple cameras and microphones. 5G will help in managing multiple live events from a central broadcast facility.

Having said that, the transition to 5G will not be an easy one. It will take immense effort and courage to completely replace centralised production studios and widely popular OB vans with cloud-based workflows. Also, migration from SDI to IP will define the near future production techniques and it will be very interesting to see how 5G merges with these new techniques.

Ultimately, adoption of 5G will hugely depend on the efficiency of the business model around which it will be built. The revenue-generating power of 5G is yet to be tested and broadcasters must be facing a dichotomy about migrating from the existing model which has been tried and tested for years. Change is the only constant but coexistence is nature’s amazing trait which could possibly lead to 5G complementing existing technologies and create an enhanced ecosystem for the growth of all the relevant stakeholders of the media and entertainment industry.

(The author is founder and executive director, Planetcast Media Services. The views expressed are his own and Indiantelevision.com may not subscribe to them.)

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/10/wa.jpg?itok=Z7OrM9Ue
No accounts will be deleted because of the new update, says WhatsApp

Facebook owned instant messaging platform WhatsApp has clarified that it will not delete Indian user accounts that do not accept its new privacy policy. The app had earlier told users that if they do not accept the new update by 15 May, they would lose access to their accounts.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/10/mix.jpg?itok=5zpcTQYF
For 'Bhai' fans & others, here's what not to miss on OTT this week

As more and more people remain in the safety of their homes due to the pandemic raging outside, OTT platforms like Netflix, Disney+Hotstar, Amazon Prime Video, and Zee5 are providing ample doses of entertainment to keep the audience stress-free.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/10/mx.jpg?itok=UKiNr2Eq
How MX TakaTak plans to sustain its initial success

MX Player entered the short video race with the launch of MX TakaTak when the Indian audience was looking for a TikTok alternative. It was just one aspirant among a bunch of homegrown apps that were looking to fill the void created by the abrupt ban on Chinese-origin apps.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/09/photogrid_plus_1620540650393.jpg?itok=23QgmOG2
Facebook scamsters now using duplicate IDs for ‘friend in need’ con

MUMBAI: Facebook users beware! There’s a scam gathering pace once again on the social network. And the deceivers are borrowing it from the email phishers who conned many an unsuspecting innocent in the past. At that time, the rogues would pretend to be someone else you knew, and would send you an...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620387920878.jpg?itok=D_mEqenx
ViacomCBS adds 6 million global subscribers to reach 36 million mark

New Delhi: ViacomCBS added six million new streaming subscribers in the first quarter of 2021, reaching a total of 36 million global streaming subscribers said the company on Friday, while reporting financial results for the quarter ended 31 March.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620375317246.jpg?itok=TR79p5Vl
This Mother’s Day, Great Learning helps women reboot their career

New Delhi: In a bid to encourage mothers to re-start their careers and return to work, ed-tech company Great Learning has rolled out the second edition of the #HerFreshStart campaign, this Mother’s Day. As a part of this initiative, the company will offer a scholarship of up to 50 per cent to...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/pg.jpg?itok=KV7CC4yL
Game on: PUBG returns as Battlegrounds Mobile India

It’s ‘winner winner, chicken dinner’ time again as popular mobile gaming phenomenon PUBG is all set to make a comeback in India, in a new avatar. The game’s South Korea-based developer Krafton has officially announced the relaunch of the game, now rebranded as Battlegrounds Mobile India.

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/photogrid_plus_1620297080071.jpg?itok=178XeX-5
LIONSGATE PLAY ANNOUNCES PREMIERE SLATE OF INTERNATIONAL ORIGINAL SERIES ‘THE GIRLFRIEND EXPERIENCE SEASON 3’ on 7 MAY IN INDIA

Lionsgate Play, a premium streaming platform by Starz, is all set to premiere the third season of the critically acclaimed anthology series ‘The Girlfriend Experience Season 3’ from Academy Award®-winning filmmaker Steven Soderbergh. Written and directed by internationally acclaimed German...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/photogrid_plus_1620295111386.jpg?itok=4XSNG6Yg
Illusion Reality Studioz partners with Kunal Kohli for Ramyug

Mumbai: After successfully venturing into the digital space with the web series State of Siege: 26/11, Illusion Reality Studioz has added another title to their list - MX Player’s highly anticipated series Ramyug. Directed by Kunal Kohli, the magnum opus is the latest visual interpretation of ...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required