iWorld
Tata Play Binge lands on Vidaa-powered smart TVs across India
OTT aggregator now available on Hisense, Toshiba and partner TVs
MUMBAI: Tata Play Binge has expanded its footprint in India’s smart TV ecosystem through a new partnership with Vidaa, bringing its OTT aggregation service directly to Vidaa-powered televisions from brands such as Hisense and Toshiba.
The integration means viewers can now access the Tata Play Binge app directly on their smart TVs without requiring a set-top box or additional hardware. The service aggregates more than 30 national, international and regional OTT platforms into a single interface.
With the app now available on Vidaa-powered devices, users can browse a wide catalogue that includes more than 20,000 films and 8,000 web series, alongside live sports, TV shows and documentaries. The move aims to simplify how audiences navigate multiple streaming platforms by offering a single login, unified search and personalised recommendations.
India’s television market continues to see rapid growth in streaming consumption across languages and genres. By bringing the Tata Play Binge app to Vidaa, the companies are betting on convenience as the next battleground in home entertainment, where viewers increasingly expect content to be easy to find and even easier to watch.
Vidaa editor-in-chief Denis Oštir, said the partnership is focused on reducing friction in the viewing experience. According to him, making Tata Play Binge available across Vidaa-powered TVs allows Indian audiences to access their favourite content directly on the television without complicated set-ups.
Tata Play chief commercial and content officer Pallavi Puri, said the collaboration extends the reach of Tata Play Binge and makes it easier for viewers to discover stories, sports and films from more than 30 OTT services through a single platform.
The app is available immediately through the Vidaa app store and home screen on supported smart TVs across India.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
