iWorld

Twitter hosts ZEE Jaipur Literature Festival’s first-ever digital panel

Literary fans can follow ZEE Jaipur Literature Festival 2019 (@ZEEJLF) to catch all the Festival

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/24/tw.jpg?itok=bCNm5Gh0

MUMBAI: As the literary world prepares for ZEE Jaipur Literature Festival 2019, the largest convention of writers, thinkers and cultural icons in India, Twitter today announced that it will co-host the Festival’s first-ever digital panel, #PowerOf18, which can be attended exclusively on Twitter.

The panel, named after Twitter India’s recently launched social initiative #PowerOf18 to encourage young Indians to take part in the public conversation, will take place at 5.30pm on 25th January, on National Voters Day. It will bring together young, dynamic Indians who’ve both, chronicled and shaped the zeitgeist, to discuss the transformative power of civic action and the importance of making your voice heard on Twitter, and beyond.

The panel will feature:

● Ravinder Singh (@_RavinderSingh_) - One of India’s best-loved romance authors, Singh has sold over 3 million copies of his novels and runs Black Ink, a publishing platform for debut authors

● Zuni Chopra (@zuni_chopra ‏) - At 17, Chopra is a prolific writer, having already published two poetry books, a novel and a collection of short stories

● Snigdha Poonam (@snigdhapoonam ‏) - The award-winning journalist covers national affairs with a focus on young India. Her first book Dreamers: How Young Indians Are Changing Their World and Yours won the Crossword Book Award in 2018

● Nishtha Satyam (@SatyamNishtha) - Satyam is the youngest Deputy Country Representative for UN Women across 193 countries, and a staunch advocate of mainstreaming women in the marketplace, workplace and community

● Reshma Qureshi  (@reshmaqureshi_b)- Qureshi, who survived an acid attack at 17, is an activist, model and vlogger. She is the face of NGO Make Love Not Scars, has walked at New York Fashion Week and co-authored a book about her incredible journey

The discussion will be moderated by Amrita Tripathi (@amritat), author and Head – News Partnerships, Twitter India.

In addition to the  #PowerOf18 panel, ZEE Jaipur Literature Festival will also live-stream a selection of sessions featuring some of the world’s best and brightest thought leaders, on Twitter. Audiences can tune into these and the  #PowerOf18 panel via @ZEEJLF. (See Appendix for the full list of panels that will be broadcast live on Twitter via @ZEEJLF.)

Simultaneously, Twitter is collaborating with Penguin India (@PenguinIndia) and HarperCollins India (@HarperCollinsIN) to bring authors closer to their fans. These include creative challenges and author-driven Q&As, allowing to capture live content from the authors. Often found at major award shows and talk show green rooms, the Twitter Challenger allows and encourages celebrities to take engage with fans. The photo or video is then sent out through ZEE Jaipur Literature Festival’s Twitter feed, driving conversations amongst fans and followers.

Commenting on the initiatives, Keya Madhvani Singh (@keyamadhvani), Head. Entertainment Partnerships, Twitter India said: “Twitter is a frontier of creative experimentation, showcasing what’s happening in India and around the world. Our partnership with the ZEE Jaipur Literature Festival has enabled us to serve cultural and literary affectionados with real time updates on their favorite panels over the years. As we move closer to the upcoming election in India, we are thrilled to take this association a step further and reach out to more young people in India, with an objective to encouraging and empowering them to make their voice heard and realizing their #PowerOf18.”

Sanjoy K. Roy, MD of Teamwork Arts, Producers of the ZEE Jaipur Literature Festival, said: “Twitter has always been an important part of our social media mix for the ZEE Jaipur Literature Festival, connecting us to various stakeholders and audiences who love literature. This year we are taking our partnership to the next level. We are happy to announce the first ever digital-only session in the history of the 'biggest literary Festival on Earth.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/12/jio.jpg?itok=c6HHUcxu
India Ratings and Research says R-Jio's tariff hike to support industry ARPU

India Ratings and Research (Fitch Group) believes Reliance Jio Infocomm Ltd’s (R-Jio; ‘IND AAA’/Stable) decision to start charging Rs 0.06/minute through top-up vouchers on outgoing voice calls to other networks would improve its average revenue per user (ARPU) by about Rs 9 and EBITDA by 15 per...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/snapdeal.jpg?itok=ve1r8cg4
Snapdeal Snap Diwali Sale: price cuts on smartphones below 5,000

MUMBAI: Snapdeal’s 3-day Snap Diwali sale begins today.  The sale has deals on affordable smartphones under Rs 5000. A range of colour feature phones starting 299 will also be available on sale. Here are the top mobile deals in the Snap Diwali Sale: The LG Spirit is listed at a price of Rs 3404....

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/10/voot.jpg?itok=reNhYAwN
VOOT Studio partners with TikTok to launch “Work It Up” a celebrity chat show with an educational-fitness twist

MUMBAI: VOOT, India’s second largest premium video on demand platform      has collaborated with TikTok, world’s leading short video platform,  to make B-town favorites sweat out secrets as they ditch the usual couch and ‘Work It Up” in the all new celebrity chat show- TikTok India presents “Work...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/10/mxplayer.jpg?itok=jpRE5NxB
MX Player expands its content library and announces a two channel partnership with IN10 Media Network

MUMBAI: Offering viewers “Everytainment” with its wide range of offerings, MX Player – India’s leading entertainment streaming platform has emerged as the preferred destination for all things entertainment.  Be it their multi genre MX originals, a vast library of 1,00,000 + hrs of online streaming...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/09/sameer.jpg?itok=c-3Dp1KU
Sameer Pitalwalla to move on from Culture Machine

MUMBAI: Culture Machine Media CEO and co-founder Sameer Pitalwalla will be moving on from his current role by the end of December 2019. He will continue with Rainshine Entertainment, the holding company of Culture Machine. He will continue as an advisor and will oversee some of its existing long-...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/09/mercedez.jpg?itok=CPffhX1y
Mr. Mercedes Season 3 on SonyLIV is all set to take you on a thrilling ride

MUMBAI: Unexpected plots, mysterious twists and turns, nail biting revelations – if detective stories excite you and wrack your brains around the how and why of a story, then this award-winning show is perfect for you! With the festive season around the corner, how about some dose of thrill and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/09/group.jpg?itok=tMVozdsC
Telcos are great partners for OTT discoverability and monetisation

With an explosion in the smartphone market and rise in the number of OTT channels operating in India, telco-OTT partnerships are well-strategised and the most beneficial for content platforms to gain eyeballs and drive monetisation asserted a panel speaking on the topic of “Captive Audiences of the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/07/hoichoi.jpg?itok=XbZxrtsn
hoichoi is now available on PatchWall on Mi TVs

MUMBAI: hoichoi, a leading Bengali entertainment platform with over 2,000+ hours of content, is now available on PatchWall on Mi TV, India’s number 1 Smart TV brand by Xiaomi. 

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/07/kia.jpg?itok=xxr8S9wt
Vodafone Idea and Kia motors india enter partnership for uvo connected car services

MUMBAI: Vodafone Idea, India’s leading telecom service provider and Kia Motors, have signed a partnership for the India debut of UVO connected car system with the new Kia Seltos – a technologically advanced and refined mid-SUV equipped with a range of market and world-first features designed to...

iWorld Telecom

Sign up for our Newsletter

subscribe for latest stories