iWorld

Salman tops the chart for being most savvy on digital media

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/11/24/iworld%20social%20media.jpg?itok=1GV9n8R1

MUMBAI: Salman Khan emerged as the most digital savvy celebrity with an overall score of 16.1, according to TO THE NEW Digital Celebrity Index for the month of September. Khan ranked as number one while Shahrukh Khan and Amitabh Bachchan ranked at number two and three scoring 14.6 and 14.5 respectively.

As per the TO THE NEW Digital data, Priyanka Chopra has emerged as the most active celebrity in social media, on the basis of highest number of posts on all the platforms including Facebook, Twitter and Instagram. Chopra topped the chart with a total of 531 posts. Amitabh Bachchan is the second most active celebrity after Chopra with a total of 168 posts.

On Facebook, Chopra had 75 posts during the month of September whereas Bachchan was close second with 71 posts during the same month. Female celebrities are more active when it comes to Instagram as compared to males. On Instagram, Chopra has total number of 66 posts. Sonam Kapoor was the second most active celebrity with a total of 45 posts.

Chopra had 704 tweets, most of which were about her American TV show Quantico, which was launched on 27th Sep. Amitabh Bachchan grabbed the second spot in the list with a total of 140 tweets which were more generic in nature.

Madhuri Dixit emerged as the most engaging celebrity on the basis of highest number of netizens she had engaged with on all platforms including likes, comments and shares on Twitter, Facebook and Instagram. The posts made by Dixit were found to be most engaging among all the celebrities with a score of 11.8 M. Shahid Kapoor remained the second most engaging celebrity with a total engagement of 1.0 M.  Shahrukh Khan was the most engaging celebrity with a total engagement of 694,913 for the month of September.  Most of the tweets made by Shahrukh Khan were generic in nature where 32 per cent of his total tweets were re-tweets.  

Madhuri Dixit received the highest engagement ratio of 47 per cent with 25.1M of total fans. Shahrukh ranked at number two with 38 percent of engagement ratio with 18.2M of total fans. Alia Bhatt, Shahid Kapoor and Sonam Kapoor ranked at number three, four and five with 34 per cent of engagement ratio with 9.6 M, 3.2M and 1.6 M of total fans. .

Deepika Padukone has the highest reach across social media platforms (Twitter, Facebook and Instagram) with total of 39.8 M fans. It was also observed that despite very high number of posts, Priyanka Chopra could not gather many fans and ended up securing only fifth position among all the celebrities with total fan base of 31.7 M fans on all the social media platforms combined. Padukone had the highest number of Facebook fans among all the celebrities that was close to 27.6 M while Salman khan was close second with a total of 27.1 M fans and Amitabh Bachchan was close to 21.9 M of fans and ranked at number three. Padukone also topped the fan base on Instagram with 3.7M fans. Alia Bhatt was a close second with a total of 3.5 M fans.  Priyanka Chopra secured third position with 3.4 M.

It was noticed that male celebrities had higher number of fans as compared to female celebrities when it comes to Twitter.  Unlike Facebook or Instagram, Amitabh Bachchan has the biggest fan base on Twitter with a close to 17.3 M followers. Shahid Kapoor remained a close second with a total of 15.7 M fans. Even after having the biggest celebrity base on Facebook as well as Instagram, Deepika Padukone could only secure 4th place with respect to the fan base on Twitter.

Salman Khan came up as the most searched celebrity by netizens on Google with a total of 4.5 M searches during the month of September. That also overlapped the other celebrities in a big way, since the second most searched celebrity, Paukone could only secure 2.5 M searches for the same duration. Anushka Sharma bagged third position with 2.4M searches, Shahrukh Khan secured fourth spot with 2.3 M and Akshay Kumar grabbed fifth place with 1.5 M searches.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/16/img_16102021_123819_800_x_800_pixel.jpg?itok=ZsAMEIFy
Disney+ Hotstar to livestream warm-up matches for T20 World Cup 2021

Mumbai: Disney+ Hotstar will exclusively livestream the warm-up matches of the top eight teams at the ICC Men’s T20 World Cup 2021 that is slated to begin on 17 October. The warm-up fixtures amongst the top eight teams will be played between 18 and 20 October.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/14/photogrid_plus_1634210901493.jpg?itok=aq8UnOS4
Roposo launches live entertainment commerce

Mumbai: With an intent to disrupt the mobile and online commerce space, Roposo on Thursday announced the launch of a digital destination for creator-led, live entertainment commerce. According to a statement, the new offering will enable consumers to shop for top-notch products in real-time within...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/13/photogrid_plus_1634120012290.jpg?itok=XQS8tWP1
‘Squid Game’ reaches 111 million fans on Netflix

Mumbai: Netflix has announced that the Korean drama “Squid Game” has reached 111 million fans, making the series the OTT platform’s biggest launch ever. It is also the first series to be watched across 100 million accounts. The show began streaming on 17 September and is on Netflix's top ten lists...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/13/photogrid_plus_1634112345788.jpg?itok=wYciXdLi
Gaurav Khetan joins Koo as VP, business

Mumbai: Gaurav Khetan has joined homegrown microblogging site Koo as vice president-business, as per his updated LinkedIn profile. Khetan was last associated with Star Sports as vice president, rights acquisitions and strategy. He managed various portfolios in his nine-year stint at the Star...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/12/photogrid_plus_1634045647986.jpg?itok=xrS7WpE-
Prashant Gupta joins Bolo Live as CTO

Mumbai: Social live streaming platform Bolo Live has appointed Prashant Gupta as chief technology officer.  Gupta brings with him over 13 years of diverse engineering experience. Previously, he was associated with Pratilipi as co-founder and CTO, and has also had a stint with Amazon. Besides...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/12/mx-player.jpg?itok=jjkGV7XU
MX Player crosses one billion downloads on Google Play Store

Mumbai: OTT streaming platform MX Player has crossed one billion downloads on Google Play Store over two years after its launch. According to data, there are only 15 non preinstalled apps, worldwide, that have more than one billion downloads (70 apps if default Google Apps on Android are included...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/12/photogrid_plus_1634039911037.jpg?itok=dSqwNAtH
Chimp&z Inc wins digital mandate for Hashtag Poker & Poker Sports League

Mumbai: Digital advertising agency from the house of Merge Infinity Global, Chimp&z Inc has won digital mandate for video poker app Hashtag Poker and Poker Sports League, affiliated with Mind Sports League. The accounts were won after a multi-agency pitch. Along with social media and influencer...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/12/photogrid_plus_1634025769968.jpg?itok=dCkLe5FG
Trai may relax criteria to set up satellite earth station gateways

Mumbai: The Telecom Regulatory Authority of India (Trai) is expected to release a consultation paper on licensing and framework of satellite earth station gateways, said Trai chairman PD Vaghela, according to a report by PTI. The regulator is also planning a consultation paper on developing a...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/12/photogrid_plus_1634021067839.jpg?itok=ReLhsc3D
Chingari collaborates with Benchmark Entertainment for 20 music videos

Mumbai: Homegrown short-video sharing platform Chingari on Tuesday announced its partnership with Benchmark Entertainment. As a part of the deal, Chingari along with Benchmark Entertainment will be releasing 20 new songs over the next six months. Chingari app users will be able to get access to the...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required