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Snapchat premieres new Creator Shows with Anushka Sen & Vir Das

The shows will air exclusively on Snapchat Discover.

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New Delhi: Snap has announced the launch of its first local and original Indian Creator shows produced by Qyuki and featuring television actress Anushka Sen and comedian Vir Das.

Powered by relatable characters made for Snapchat’s mobile first audience, the shows will air exclusively on Snapchat Discover. They were first announced in October 2020 alongside a slate of other exclusive and Snap Original content.

In What’s On My Plate, Sen will be seen making some of her favourite dishes in the kitchen, whilst taking on a series of cooking challenges set by her ‘Food Wheel’ Snapchat Lens. The weekly series premieres 19 June with new episodes coming out every Saturday and will feature special appearances from Sen’s family and friends who sample and rate her food creations.

In Vir Das - The Most Epic Max Show, Das will take on seemingly impossible and new challenges, pushing his boundaries and trying different things. Each challenge is either ‘Epic’ or a complete ‘Fail’, but either way, he makes it a fun learning experience. The weekly series premieres 24 June with episodes coming out every Thursday and each episode will give viewers a glimpse of the real Das and a sneak peek into his life and friends.

Like all Shows on Snapchat, episodes average three to five minutes in length, are full-screen vertical and paced for mobile. Each series is available to more than 70 million viewers in India who have watched Snapchat Shows in the last year. As of March 2021, Snap’s daily active user base in India grew by over 100 per cent every quarter for the last five quarters, it said on Thursday.

“Shows on Snapchat are designed to both inform and entertain: created to reflect and celebrate the diverse voices, experiences and passions of the global community of Snapchatters. Snap’s unique original programming is locally nuanced for the Indian viewers. We’re thrilled to launch these two new Creator shows - each one a window into the lives of some of India’s most popular creators,” said head of Snap Originals, Vanessa Guthrie.

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