iWorld

Rural India pips urban India in social media usage with 100% growth

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/06/18/i-world_1.jpg?itok=hcjmbXYl

MUMBAI: Internet and Mobile Association of India [IAMAI] and IMRB International report depicts 100 per cent growth in usage of social media in rural India during the last one year with 25 million users in rural India. 

On the other hand, urban India registered a relatively lower growth of 35 per cent with the total number of users at 118 million as on April 2015. According to the report there are 143 million social media users in India as on April 2015. 

The report also finds that the top four Metros continue to account for almost half of the social media users in urban India.

According to the latest report, the largest segment accessing social media consists of college going students with 34 per cent followed by young men at 27 per cent. School going children constitute 12 per cent of social media users. College going students and young men still form 60 per cent of the social media users in urban India.

The report further finds that 61 per cent of these users access social media on their mobile device. The fact that almost two thirds of the users are already accessing social media through their mobile is a promising sign. With the expected increase in mobile traffic the number of users accessing social media on mobile is only bound to increase.

The report further finds that 61 per cent of these users access social media on their mobile device. The fact that almost two thirds of the users are already accessing social media through their mobile is a promising sign. With the expected increase in mobile traffic the number of users accessing social media on mobile is only bound to increase.

According to the report, maintaining a profile on social networking sites is a top activity of users followed by updating status. On the other hand, commenting on a blog site is the third most popular activity among users in social networking sites. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/zee5.jpg?itok=VNWqEk2N
ALTBalaji & ZEE5 announce second season of Code M

MUMBAI: ZEE5 India and ALTBalaji have announced the second season of Jennifer Winget and Tanuj Virwani-starrer Code M, and Riddhi Dogra and Monica Dogra-starrer new web series ‘A Married Woman’, based on Manju Kapur’s novel. These key announcements were made in the presence of actors including...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/shab.jpg?itok=zd85kBdg
Shahabuddin Shaikh joins ALTBalaji as CTO

MUMBAI: ALTBalaji has appointed Shahabuddin Shaikh as the chief technology officer (CTO). In his new role, he will be responsible for designing a strong tech-driven ecosystem that seamlessly aligns with the brand’s tech vision and leading their overall technology transformation goals.  Shaikh will...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/chiliz.jpg?itok=feLHR2_T
Chiliz aims US, European sports markets through strategic partnership with Lagardère Sports

MUMBAI: Chiliz, the blockchain fintech provider for sports and entertainment, has partnered with Lagardère Sports, a sports and entertainment marketing agency, to further propel cryptocurrency into mainstream sport. The partnership will see Lagardère Sports working hand-in-hand with the Chiliz team...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/15/PUBG.jpg?itok=RVSmpKXs
Of gaming and opportunities, a look into the Indian esports ecosystem

MUMBAI: Esports is a fairly new buzzword in the country. While esports tournaments have been a part of the country’s gaming ecosystem for quite some time, in the past couple of years, the popularity has surged high enough to attract international attention and now many are scrambling to get a slice...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/filmfare.jpg?itok=LAYP1aGx
Filmfare Awards to simulcast on Facebook globally

MUMBAI: Worldwide Media, India’s leading lifestyle and entertainment content company, has entered into a strategic partnership with Facebook for its iconic Filmfare Awards Franchise. The year-long partnership will provide exclusive non-linear digital simulcast partnership to the entire Filmfare...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/watcho.jpg?itok=jFP8Gig3
Watcho streams special original series for Valentine’s Day

MUMBAI: With Valentine’s Day just around the corner, Dish TV India Limited, India’s leading DTH Company is all set to premier two new shows on its OTT platform, Watcho. Watcho is giving a chance to its viewers to get immersed in the season of love through their daily episodic show ‘Love Horoscope’...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/mobile-world-congress.jpg?itok=FVHIeNgb
Coronavirus fallout: MWC cancelled; HK FilMart postponed

The Wuhan-originating coronavirus is leaving its impact on industry confabs in Europe and Asia. The Mobile World Congress which was scheduled to be held from 24-27 February in Barcelona was cancelled yesterday, following the pullout by a large number of partner companies, with concerns over the...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/actus.jpg?itok=JDIsZ1TL
Actus Digital to demonstrate all-in-one media platform at 2020 NAB Show

At the 2020 NAB Show, Actus Digital will demonstrate how its mandatory compliance solution is part of a much larger media intelligence platform, providing cross-organizational benefits to the operations, marketing and research, and new media departments of broadcasters and media companies. The...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/docubay.jpg?itok=WN8Sxvq_
DocuBay signs strategic content integration deal with PatchWall on Mi TVs

MUMBAI: DocuBay, the premium global membership video-on-demand documentary platform by IN10 Media, today announced a significant content partnership with PatchWall on Mi TV, India’s number 1 Smart TV brand. DocuBay is now available as an integrated offering for all PatchWall users, featuring high-...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories