iWorld

Nikon creates personalized #NikonInstaBadge for its user community

On World Photography Day, the brand created a first-of-its-kind Instagram user experience

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/19/nikkon.jpg?itok=rr4T69_c

Mumbai : Amalgamating the brand philosophy of ‘Trustworthiness and Creativity’ with the event of World Photography Day, Nikon, a leading brand name in the photography industry, created a first-of-its-kind engagement campaign the platform feature on Instagram. The activity named #NikonInstaBadge urged regular and passionate users to avail their personalized stickers by simply sharing a picture of their Nikon gear using the exclusive hashtag.

The brand understood the importance of cameras in people’s day-to-day lives, helping capture moments both big and small.

This innovative campaign stemmed from a simple insight of photographers seeking validation from the brand by employing various hashtags while showcasing their work and additionally use watermarks to create identity of their work. Hence, Nikon decided to give the users a new experience of validation to enable continued sharing of inspiring work. Personalized badges were awarded to the users within 24-48 hours after they shared a picture of their gear with the brand.

The brand also created generic badges of all their D-SLRs for the brand loyalists to use while uploading their stories. Within a few hours of the launch, Nikon saw an influx of 800+ images. The Instagram-specific campaign also successfully brought on board the impaneled influencers, commonly referred to as the #NikonExpertive by the brand.  

On the occasion of World Photography Day, Mr. Sajjan Kumar, Managing Director, Nikon India said, “World Photography Day is a reminder for us to reflect on how essential photographs and videos have become in our lives. Today I would like to take this opportunity to appreciate and encourage the photographer and videographer community for creating bespoke work and inspiring us and the coming generation to be passionate towards creating such master pieces.

He added, “On World Photography Day, as a token of appreciation from our end, we have launched an initiative #NikonInstaBadge for the community, with this we aim at providing personalized product badge to users to be used as stickers on the content. We have several members of the community, interacting with us daily. Their love for Nikon is undying and their photography & videography skills are remarkable. Hence, this World Photography Day, we wanted to display our love to our special audience by introducing the #NikonInstaBadge - an identity they can use as a watermark on their stories.”

Be it amateurs or professionals, Nikon has always wished to inspire the users in their quest to capture raw, beautiful moments and memories. #NikonInstaBadge is yet another step taken by the brand to boost pure enthusiasm for photography among one and all.

Also Here is the link: https://www.instagram.com/p/B1U-jSUHEmt/?igshid=1bz38dj1ax5os

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/tiktok.jpg?itok=dETywXZs
Tik-Tok begins testing 'link in bio' feature to monetise its billion plus user-base

MUMBAI: Popular social networking app Tik-Tok has begun limited test of a feature that will allow users to add links to products and e-commerce sites on their bio and posts. The Chinese short-video making platform, with a billion plus users, has been exploring ways to monetise its ever-increasing...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/shemaroo.jpg?itok=-IAvukqt
ShemarooMe expands in the USA Market

MUMBAI: ShemarooMe, a one-stop destination for bollywood films, classic cinema, Gujarati and other regional movies, devotional and kids’ content is now available on the Roku platform to users in the US. The availability of the channel on Roku devices further strengthens ShemarooMe’s presence in the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/zee5.jpg?itok=ky8kt-Ek
ZEE5 to premiere Dream Girl on 21st November

MUMBAI: India’s largest video streaming platform ZEE5, is all set to premiere one of the recent, most critically acclaimed films and an audience favourite Dream Girl. The biggest ever first-day opener for Ayushmann, Dream Girl is a comedy film based in a small town. In the film, Ayushmann Khurrana...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/amazon.jpg?itok=Al7RkxDL
Amazon Prime brings new season of The Expanse

MUMBAI: Season 4 of The Expanse, its first as a global Amazon Original, begins a new chapter for the series, with the crew of the Rocinante on a mission from the U.N. to explore new worlds beyond the Ring Gate. Humanity has been given access to thousands of Earth-like planets which has created a...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/youtube.jpg?itok=_qMD3KsG
Google India unlocks prepaid plans for YouTube Premium, YouTube Music Premium

Google India unlocked the option of prepaid plans for YouTube Premium and YouTube Music Premium on Monday. The services which entered India in March were priced at Rs 129 a month for Premium, and Rs 99 a month for Music Premium.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/amazon.jpg?itok=yoMHbOdN
Amazon Original Inside Edge trailer released today All 10 episodes of the second season to launch on Amazon Prime Video on the 6th of December, 2019

MUMBAI: In the next edition of the PPL, a volatile Vayu Raghavan leads the Mumbai Mavericks to face their biggest adversary yet, the Haryana Hurricanes, who are led by a reinvented Arvind Vashisht. But the teams must also counter colossal scandals that’ll rock the world of cricket. In the sport’s...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/kantaar.jpg?itok=3XZfNsVk
Kantar and VTIONTM announce partnership to roll out ‘OTT Audience Measurement’ solution

MUMBAI: Kantar, the world’s leading data, insights and consulting company, has partnered with VTIONTM to roll out ‘OTT Audience Measurement’, India’s first, real-time audience measurement solution that redefines audience measurement.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/shemaroo.jpg?itok=Oflqlai9
ShemarooMe expands its reach for global audiences

MUMBAI: Shemaroo Entertainment Limited, India’s leading content powerhouse has announced a worldwide launch of its video streaming platform – ShemarooMe, in more than 150 countries. With this move Shemaroo aims to bring entertaining content to every asli Bollywood fan in every corner of the world....

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/Star-India.jpg?itok=u9FV1EgD
Star India's Gaurav Banerjee on Hotstar's content diversity, SVOD uptake & nurturing talent

Hotstar has consistently outperformed some of the global over the top (OTT) platforms in India with the help of a mix of TV show content, sports and the recently-added originals. After Criminal Justice, the next original to launch under the Hotstar umbrella will be Out of Love.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories