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MX TakaTak touches 1 billion daily video views in 1 month

It was launched in July

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KOLKATA: Homegrown short video app MX TakaTak has clocked 15 mn+ video uploads and has set a new benchmark with its daily video views, growing from 0 to 1 billion+ only within a month of its existence. 

MX Takatak, in this short span, has also garnered over 10million daily active users and 45mn monthly active users with the average time spent per user per day being 20 min per user, and generating daily 1 billion+ video views and 100+ video views per user. 

MX Player COO Vivek Jain elaborated saying, “Be it nurturing the talent of the young influencers who are associated with us, curating personalized content buckets that millions of users are watching on the app or the advertisers who come onboard to reach out to segmented audiences – MX Takatak has something to offer everybody. We’re overwhelmed by the response the platform has received and we look forward to scaling new heights from here on.” 

Currently, it hosts the largest number of 1Mn+ digital influencers including audience favourites such as Gima Ashi, Manjull Khattar, Somya Daundkar, Khusi Punjaban and Ayush Yadav who have all chosen to be a part of the app. Additionally, a lot of community influencers such as Neetu Bisht and Lakhan Pratap Singh have also joined the app. 

The app enjoys a 4.1 Star Rating on Google Play and ranks number one in the top free apps category on iOS. It offers short-form content across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more.

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