#HaveYouFollowed the brightest talent in Indian entertainment? Get up, close and personal with Twitter India’s new series


MUMBAI: Twitter, a space that connects people through the power of conversation, is set to bring you closer to some of the most promising talent across the entertainment industry in India. Launching the #HaveYouFollowed series, Twitter will be putting the spotlight on director AratiKadav (@AratiKadav), whose debut feature, the sci-fi film Cargo, has been appreciated by cinema lovers across the country. The initiative will also feature a Tweet chat between Arati and noted filmmaker VikramadityaMotwane (@VikramMotwane), the Executive Producer of Cargo and Arati’s mentor, on her journey, voice and future goals as a filmmaker.

The #HaveYouFollowed series aims at engaging with some of the brightest talent from entertainment segments such as film, music, TV, web, comedy, literature, theatre, by bringing their work under the spotlight. By showcasing these artists, Twitter looks at giving them a space to connect with their fans as well as to inspire young aspirants to learn from their journeys.

In the first leg of the series, AratiKadav via her handle @AratiKadav, shared 5 things that she wants people to know about her, and her work. She will also share an exclusive sneak peek to her next work.

Talking about the activity,Arati commented, “As a newcomer in the entertainment industry, it feels joyful and energizing to be noticed and appreciated for your work. I have a lot of gratitude for the positive response my film Cargo has received from people across the country and on Twitter. I am thrilled to now make my debut on Twitter’s new#HaveYouFollowed series, and eagerly look forward to engaging and connecting with people directly.”

As part of the activation, VikramadityaMotwane (@VikramMotwane) will have a conversation with Arati, asking her questions about the inspiration behind her work, her journey to becoming a filmmaker, and her favourite memories from Cargo. The interaction will take place using Twitter's latestconversation settings that give people control over who can reply to their Tweet – everyone (this is the default setting), people one follows, or only people they mention. Fans on Twitter will be able to Tweet in their questions using the hashtags #HaveYouFollowed and #AskArati, and get to know her first hand.

VikramadityaMotwane, too, shared his thoughts on the activation, saying, “I’ve worked with Arati very closely, and she’s an incredibly talented filmmaker. I am happy that through the new#HaveYouFollowed series, Twitter is turning the spotlight on well-deserving talent in the entertainment industry, and creating a fun space to promote interaction between them and those who admire their work.”

Twitter India (@TwitterIndia) has also curated a List titled “#HaveYouFollowed”. A List is a curated group of Twitter accounts. While browsing online, it can get overwhelming to discover the latest conversations that one may find interesting. Hence, anyone can create their own Lists or follow Lists created by others, making it easier to find what they are looking for.

Talking about the series, Cheryl-Ann Couto, Partnerships Manager at Twitter India, said, “Twitter’s audiences have always been super enthused about entertainment updates and often take over the service to appreciate and engage with their favourite artists. It only seemed fitting to take these conversations a step further by turning the spotlight on some of the brightest talent in Entertainment so that their fans and future fans know where to find and interact with them and their work. We’re excited to launch the #HaveYouFollowed series and hope to bring as many deserving artists and their work to people’s attention.”

With subsequent episodes under #HaveYouFollowed series, the service would keep on adding the participating talent to this List, making it easier for people to follow them and get to know more about their work.

Latest Reads

Parliament panel issues summons to Google, Paytm on data privacy

MUMBAI: Google and Paytm have been directed to appear before a joint parliamentary committee on 29 October on the issue of data protection and privacy. Social media platforms Facebook and Twitter have also been called in to provide oral evidence. Meanwhile, e-commerce giant Amazon has refused to...

iWorld Over The Top Services
ZEE5 Global named ‘Digital Content and Streaming Service of the Year’ at the 2020 Telecoms World Middle East Awards for 2nd consecutive year

ZEE5 Global, the largest and most comprehensive digital entertainment platform for Indian content, has won the ‘Digital Content and Streaming Service of the Year’ award for 2020 at the Telecoms World Middle East Awards for the second consecutive year.

iWorld Over The Top Services
MX Player wins big at 2020 Asian Academy Creative Awards

MUMBAI: Streaming platform MX Player has won big at the 2020 Asian Academy Creative Awards. Its original web series Queen, starring Ramya Krishnan, bagged the best original program by OTT, while Times of Music brought home the trophy for best music/dance program.

iWorld Over The Top Services
Tom Ryan takes charge as ViacomCBS Streaming president & CEO

MUMBAI: ViacomCBS has restructured its global leadership, with the biggest change-up coming in the form of Pluto TV CEO Tom Ryan being appointed president and CEO of Streaming. In his new role, Ryan will overlook CBS All Access, which will relaunch as Paramount+ in early 2021. He will continue to...

iWorld Over The Top Services
FIFS names Bimal Julka as new chairman

MUMBAI: The Federation of Indian Fantasy Sports (FIFS) has appointed Bimal Julka as chairman. In his new role, Julka will work closely with all stakeholders to further strengthen the operating standards of the Indian fantasy sports industry. Julka takes over from John Loffhagen, who served as...

iWorld Over The Top Services
ErosNow gets into a mess with provocative social media posts

These are sensitive times. Brands and influencers have to tread carefully, almost as if they are walking on egg shells. Streaming service Eros Now learnt it the hard way over the past couple of days.

iWorld Over The Top Services
Synamedia appoints Paul Segre as CEO to spearhead next growth phase

MUMBAI: Video software provider Synamedia has brought in Paul Segre as CEO, with immediate effect. Segre takes over from departing CEO Yves Padrines, who has overseen the company since its inception in 2018.

iWorld Over The Top Services
Watcho launches interactive Quiz contest ‘Watcho Aur Jeeto’ for its subscribers

Committed to delivering an innovative and engaging content experience to its users, Watcho, Dish TV India’s OTT platform has announced the launch of ‘Watcho Aur Jeeto‘- an engaging quiz contest. The contest will be running daily with additional bonanza offers on weekends. Each quiz will have a...

iWorld Over The Top Services
Zee5 partners with Meghbela Broadband to strengthen ISP distribution

MUMBAI: The Covid2019 pandemic has changed consumers’ viewing habits, with a lot of people migrating to the OTT space for at-home entertainment in the last few months. Zee5 has seen over 3X growth in its consumer base and it is now looking to expand beyond the traditional DTH and Cable TV. To this...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required