iWorld

Facebook's expanded transparency features will roll out in Q2 2020

New features will allow people to see fewer political ads on Facebook and Instagram

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/11/Facebook.jpg?itok=8l-MozaD

MUMBAI: Facebook is updating its Ad Library to increase the level of transparency for political ads and provide users with more control over the ads they see. The platform will be adding a feature that will help to view audience size in the ad library, will provide better ad library search and filtering, control over and see fewer political ads.

The Ad Library is a unique tool to shine a light on political and social issue ads — a public archive that allows people to see all the ads politicians and campaigns are running on Facebook and Instagram and those that have run in the past. “This is an important step in making political ads more transparent and advertisers more accountable: the public can see every ad served to anyone in an easily searchable database,” said Facebook.

Facebook launched the Ad Library in May 2018 and over the past several months they have spoken to dozens of political campaigns, activists, NGOs, nonprofits and volunteers about its policies for political ads. “Two themes we heard was that first, people want more transparency over who is using ads to try to influence voters and second, they want more control over the ads they see,” said Facebook.

The platform further announced, “The expanded transparency features will roll out in the first quarter of 2020 and will apply in all countries where we facilitate “Paid for by” disclaimers on ads. We plan to deploy the political ads control starting in the US early this summer, eventually expanding this preference to more locations.”

It also said, “There has been much debate in recent months about political advertising online and the different approaches that companies have chosen to take. While Twitter has chosen to block political ads and Google has chosen to limit the targeting of political ads, we are choosing to expand transparency and give more controls to people when it comes to political ads.”

“We don’t think decisions about political ads should be made by private companies, which is why we are arguing for regulation that would apply across the industry. The Honest Ads Act is a good example — legislation that we endorse and many parts of which we’ve already implemented — and we are engaging with policy makers in the European Union and elsewhere to press the case for regulation too. Frankly, we believe the sooner Facebook and other companies are subject to democratically accountable rules on this the better,” said Facebook.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/netflix.jpg?itok=u8k51PXp
Netflix reports good topline growth, international subscriber additions in Q4

MUMBAI: Despite missing out on domestic subscriber addition for two consecutive quarters, streaming colossal Netflix beat its forecast for overall subscriber additions for the fourth quarter of 2019. The company also beat on the top and bottom lines for the quarter. The streaming giant witnessed a...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/horror.jpg?itok=4GRQHQMz
Abundantia Entertainment, Crypt TV partner to drive Indian horror content in 2020

MUMBAI: If there is an unexplored genre in the Indian content space, it is definitely the horror genre. While movies like Stree and shows like Ghost Stories have attempted to change the space, there is room for more. Vikram Malhotra-headed Abundantia Entertainment is now focusing on the gap by...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/zee5.jpg?itok=BnBlyx1G
ZEE5 records peak DAU base of 11.4 mn in December 2019

MUMBAI: ZEEL's (Zee Entertainment Enterprises Ltd) digital venture ZEE5 has recorded a peak DAU (Daily Active Users) base of 11.4 million in December 2019. Along with more users flocking towards the platform, the engagement has also gone up to 140 mintues watch time every month during the third...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/voot.jpg?itok=vx-6Fd7d
Voot to soon launch premium SVOD Voot Select

MUMBAI: Tiering is coming to the OTT ecosystem in India. AVOD, SVOD, premium SVOD is the direction it seems to be taking. Following in the footsteps of Hotstar which launched its VIP service earlier this year, Viacom18, India’s fastest growing entertainment network  has announced its second...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/Apple-TV-Plus.jpg?itok=hqoFyeo1
Apple TV Plus unveils release dates for originals

Upping the ante in streaming and content services, Apple TV plus announced the premiere dates of its Originals including Steven Spielberg’s Amazing Stories, which is a sci-fi anthology that is scheduled to be released on 6 March 2020, Variety said in its report.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/Vijay-Subramaniam.jpg?itok=25d11iuH
Audience open to stories that push imagination: Amazon Prime Video's Vijay Subramaniam

The steaming boom in India has unleashed the creativity of storytellers across the country. While several barriers to freedom of storytelling have disappeared with the entry of the over-the-top (OTT) platforms, a considerable expansion in content themes is noticeable too.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/prime.jpg?itok=7O3hUWGk
Amazon Prime Video unveils upcoming Originals line-up for 2020

MUMBAI: Amazon Prime Video unveils upcoming content slate with 14 Indian Original titles, including a mix of new series and returning seasons of popular Indian Amazon Originals. The preview video offers viewers a glimpse into 13 other upcoming titles, including new scripted series such as The Last...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/sonyliv.jpg?itok=PNq7ckiR
SonyLIV to live stream 16 simultaneous feeds of Australian Open 2020

MUMBAI: Foraying into the New Year, SonyLIV, India’s first premium video-on-demand platform, brings a visual treat for all its tennis aficionados with the decade’s first major sporting event – Australian Open 2020. Upping its ante in sports streaming, the platform, this year, will exclusively...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/20/net.jpg?itok=FB1gOX0i
Netflix and its binge spending: $17.3 bn on content in 2020

Netflix is stubborn with its content spending despite being criticised often for being “irrational”. The streaming firm is sticking to its 'grow now - pay later' strategy. According to a recent estimate, the streamer will invest around $17.3 billion on content in 2020.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories