iWorld

×

Facebook teams up with Indian music labels

People in India can now express themselves with music in their posts on Facebook and Instagram

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/14/music.jpg?itok=_hk-iMjo

MUMBAI: Facebook today, announced partnerships with top music labels including T-Series Music, Zee Music Company and Yash Raj Films, licensing their music for use in social experiences such as videos, messages, stories and other creative content on Facebook and Instagram. 

Music has always occupied a central place in the imagination of Indians and also, an incredible vehicle to express emotion. At Facebook, we have been partnering with the music community around the world to bring music into the ways people can share moments and express themselves on Facebook. 

Starting today, people in India can include hundreds of thousands of licensed Indian music in the videos and posts they share on Facebook, making their moments more meaningful and personal. Through these partnerships, users can include their favorite tracks from popular films including the latest hits like Apna Time Aayega from Gully Boy, Aankh Marey from Simmba, Swag Se Swagat from Tiger Zinda Hai, as well as regional hits like Lahore by Guru Randhawa, Zingaat from Sairat plus old classics like Bas Ek Sanam Chaahiye from Aashiqui.

Commenting on the development, Bhushan Kumar, T- Series chairman and managing director said, “We're living at a time when we're talking to one another from across the globe using audio-visual language. One video with music and lyrics connects with billions across India and the planet. There's nothing more to be said. And where do they connect? Social Media. So, the idea to officially make available rights of Bollywood songs, which can be heard in every corner of the globe, to Facebook users so they can express their feelings through their posts, memes and messages with added masala and tadka, is an inevitable stroke of genius. Now, just say it with a Bollywood song. Even better, make it a T-Series song!”

Neeraj Kalyan, T-Series President and Digital head of the music major added, “When Facebook came to us with this idea of users adding licensed music to their videos and photos, it was music to our ears. We knew this is the next logical step in the T-Series growth story. Bollywood music is loved by all, so why not use it to communicate your thoughts and feelings? We have one of the largest catalog of songs and T-Series, today, is India's leading music label, digitally. Today's digitally savvy consumers are ultra-creative and it will be interesting to see how they re-purpose our music and videos to say what they want the world to hear."

Commenting on the association, Anurag Bedi, Business Head, Zee Music Company said “We are excited to partner with Facebook to introduce newer ways for users to express themselves with music. By such associations, it is our endeavor to bring innovative musical experiences from across the globe to our social media savvy audiences.” 

Anand Gurnani, Vice President – Digital, Yash Raj Films said, “For a nation that has music and cinema firmly ingrained in its soul, our association with Facebook offers a chance for audiences to experiment and express themselves through music and share the same with their friends. This further strengthens our approach of community building using music as an enable.”

Manish Chopra, Director and Head of Partnerships, Facebook India said “Music has always been a powerful medium of expression. We are excited about partnering with the music industry in India and the idea that people here will be now be able to include music in their videos on Facebook and Instagram, opening up more options for more ways to express and sharing memories with friends and family.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/Archana_Anand.jpg?itok=dbnOoswZ
ZEE5 Global partners with EUROSTAR Group in Middle East to roll out offline subscriptions

Dubai, UAE, 19 August 2019: In yet another key announcement for the Middle East region, Global digital entertainment platform ZEE5, today announced its partnership with UAE based digital retail giant, the EUROSTAR Group This strategic partnership will enable people across the GCC countries to...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/Broadband.jpg?itok=rW_RkBf5
Broadband subscriber growth improved in Jun-19

Telecom Regulatory Authority of India (TRAI) data for the month ended 30 June 2019 (Jun-19, month or period under review) reveals that broadband subscriber additions have improved. Jun-19 recorded the second-highest number of subscriber additions in a month in the calendar year (CY 19) until 30...

iWorld Broadband
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/gio.jpg?itok=6RBqxOnz
Jio Fiber impact on multiplex business to be limited, will boost OTT

After revolutionising the mobile data use in the country, telecom giant Jio is now ready to turn around the fortune for the broadband sector in India. Jio Fiber is not only merely providing high-speed internet connection but it is bundling a number of offers and features like access to premium OTT...

iWorld Broadband
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/nikkon.jpg?itok=-7sD-ltG
Nikon creates personalized #NikonInstaBadge for its user community

Mumbai : Amalgamating the brand philosophy of ‘Trustworthiness and Creativity’ with the event of World Photography Day, Nikon, a leading brand name in the photography industry, created a first-of-its-kind engagement campaign the platform feature on Instagram. The activity named #NikonInstaBadge...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Ravinder-Takkar.jpg?itok=WJtDd8eN
Vodafone Idea CEO Balesh Sharma resigns, Ravinder Takkar to take over

 The Board of Vodafone Idea Limited today announced that it has accepted Balesh Sharma’s request for personal reasons to step down as CEO of Vodafone Idea. Balesh will be taking up a new role with Vodafone Group, which will be announced in due course. Ravinder Takkar, currently Vodafone Group’s...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/bhuvan1.jpg?itok=ZQAQbzrj
Paani Ki Samasya by Bhuvan Bam is trending on #1

India’s youth icon Bhuvan Bam doesn’t shy away from talking on important subjects and his latest video is proof. Right after his social media break to be with family and take a step back from the internet, Bhuvan posted his video ‘Paani Ki Samasya’ that covers the scarcity of water in our nation...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/The%20Bay.jpg?itok=fJojKNZW
MinersINC, ITV Studios Global Entertainment collaborate to bring British & European series to India

MUMBAI: In line with its vision of offering the best of global content, myNK, the blockchain-powered VOD platform by MinersINC today inked a ground-breaking content partnership deal with ITV Studios Global Entertainment, the distribution arm of ITV Studios and part of ITV PLC which includes the UK’...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/vodid.jpg?itok=T9g6PuP3
Vodafone Idea and Starz launch Lionsgate Play in India

Vodafone Idea Limited, India’s leading telecom operator and STARZPLAY, the international premium subscription platform from STARZ, a Lionsgate (NYSE: LGF.A, LGF.B) company, have joined hands to launch Lionsgate’s premium service Lionsgate Play in India.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Madhur_Deora.jpg?itok=VaD4Djj1
Paytm's Madhur Deora promoted to president

Digital payments leader Paytm, the brand owned by One97 Communications, has today announced that Madhur Deora, currently CFO of Paytm, has been promoted as President of the company.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories