iWorld

Facebook -- expanding measurement to more advertisers

MUMBAI: Facebook has announced its new destination for cross-platform measurement called -- advanced measurement. The first two products will focus on reach and attribution.

Advanced Measurement will work for advertisers of all sizes, in addition to serving Facebook's enterprise clients currently using Atlas measurement solutions. The new tool will make it easier to compare the effectiveness of Facebook, Instagram and Audience Network alongside other publishers. 

The tools will soon be available through Business Manager — bringing people-based measurement to more marketers.

The fragmentation of digital media has made it difficult for marketers to get a complete view of audiences across devices. In fact, 82 per cent of marketers say they are constantly searching for new tools to help optimize their cross-device advertising strategies. 

Over the past few years, Atlas has brought people-based measurement to some of the largest marketers in the world and has run measurement campaigns with more than 300 of the world’s top advertisers. During this time, we've thought about ways to bring the insights from Atlas to more marketers, regardless of their size.

Developing advanced measurement tools

Businesses of all sizes are searching for tools that offer clearer insight into how many people they've reached and which publishers deserve credit for the brand or sales outcomes generated from their ads. In September, we began integrating the Atlas team into our broader measurement organization to build the tools to make this possible.

To continue this effort, we're beginning a test of new advanced measurement tools focused on reach and attribution. These tools, previously offered by Atlas, will soon be available through Facebook Business Manager—bringing people-based measurement to more marketers through Facebook's easy-to-use interfaces. Advanced measurement will make it easier to compare the effectiveness of Facebook, Instagram and Audience Network alongside other publishers.

Prioritising accessibility for all marketers

FB hopes to make sophisticated measurement—which has historically been expensive and reliant on intense collaboration with digital platforms—more accessible to a wider range of advertisers.

“Consistent and accurate measurement across browsers, devices and platforms is critical to evaluating marketing performance and increasing our client’s ROI,” says Omnicom Media Group’s data technology platform Annalect's Global CEO Slavi Samardzija. “As an early and ongoing advocate for a ‘cross everything standard’, and the first media agency holding company to test Atlas measurement across clients and geographies, we see the launch of advanced measurement as a significant step toward achieving that goal industrywide.

Over the coming year, FB looks forward to making advanced measurement tools available to more Facebook advertisers around the world. Its advanced measurement solution will become the central destination for people-based, cross-publisher measurement. It would also look to integrate additional measurement tools for performance and brand marketers beneath the advanced measurement umbrella. And, it will start transitioning clients who use its Atlas measurement solutions to its advanced measurement products.

Its goal is to help all businesses understand how their marketing drives value both on and off Facebook. To that end, we're keeping accessibility and comparability top of mind as it builds out advanced measurement solutions. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/miceo.jpg?itok=E1AeDTO_
Microscan launches Internet Service in Aurangabad

MUMBAI: Internet Service Provider Microscan Infocommtech has launched its services in Aurangabad. Microscan has joined hands with Elixir Telelinks to increase its reach and offer premium Internet Services in the city. This partnership plays to both partner’s individual strengths in which the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/one.jpg?itok=Caid9fQo
Hinduja's group media vertical arm - ONEOTT Intertainment Limited wins TelecomLead.com Innovation Leaders award 2019

MUMBAI: OneOTT Intertainment Limited (OIL), the Media Vertical arm of Hinduja Group was awarded the 2019 Innovation leaders award by Telecomlead.com. OIL won this prestigious award for adopting innovative steps for expanding broadband connectivity to under connected population in urban locations,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/pft.jpg?itok=F3_pT6t-
Prime Focus Technologies selected as event coverage partner for L’Oréal Professionnel’s Indian Hairdressing Awards 2018-19

MUMBAI: Prime Focus Technologies (PFT) announced that its video agency, PFT Brands was selected by L’Oréal Professionnel as the official event coverage partner for the prestigious Indian Hairdressing Awards (IHA) 2018-19. IHA was launched as a platform to recognize excellence in not only the art,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/vodafone.jpg?itok=C_vlyWJE
Vodafone Idea business services and nokia partner to launch sd-wan to help businesses drive digital transformation

MUMBAI: Vodafone Idea Business Services (VIBS), the enterprise arm of Vodafone Idea Ltd., the country’s leading telecom operator, today announced its partnership with Nokia to roll out software-defined networking in a wide area network (SD-WAN) services for start-ups and enterprises. Through SD-WAN...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/amaz.jpg?itok=YZjYAgQx
Amazon Prime Video's Original -Jestination Unknown to premiere on October 18

MUMBAI: Amazon Prime Video today launched the trailer of its upcoming first-of-its-kind comedy travelogue, Amazon Original Series, Jestination Unknown.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/flipkart.jpg?itok=VCxvp9dU
Flipkart announces the launch of ‘Flipkart Video Originals’

MUMBAI: Flipkart, India’s leading e-commerce marketplace today announced its foray into offering original video content with the launch of ‘Flipkart Video Originals’. Integrated within the Flipkart Video platform, which was launched in August this year, Flipkart Video Originals will be produced by...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/content.jpg?itok=lhTCBl1x
Content creators discuss binge-worthy content at Vidnet 2019

Binge-watching has become synonymous to over the top (OTT) platforms and content. Indiantelevision.com’s summit Vidnet 2019 had an interesting panel discussion on creating binge-worthy content. The panel was moderated by Indiantelevision.com founder CEO and editor-in-chief Anil Wanvari while MX...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/voot.jpg?itok=Qe2Nu0K6
VOOT brings non-stop new entertainment from India’s biggest reality show “BIGG BOSS”

MUMBAI: 13 celebrity contestants, 1 House, 15 weeks, 1 winner and memories galore! Nations biggest entertainment show vivo V17 Pro presents BIGG BOSS is back on COLORS and India’s second largest premium AVOD platform VOOT is all set to make it bigger and better for its fans this year.  After the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/SOCIAL.jpg?itok=9BG8XTTs
84% of Instagram users are likely to shop using the platform

MUMBAI: The digital and social media agency from Dentsu Aegis Network, WATConsult, under its market research division, Recogn, has launched its latest report on Instagram in India from a user's perspective.

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories