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Brand Twitter describes 2020 in one word

Netflix, YouTube, Zoom – everyone had something to say about this cursed year.

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NEW DELHI: As 2020 draws to a close (finally!), many are convinced it was a cursed year, when everything that could, did go wrong, and there was little cause for cheer. Of course, most of the blame was apportioned to the Covid2019 pandemic, but there were challenges on several other fronts too – which impacted the environment, people and businesses. So when Twitter's official handle said to describe ‘2020 in one word' and put it out in the universe, everyone had a lot to say. And Brand Twitter wasn't far behind in expressing its thoughts on ‘the worst year in recent memory.'

While some brands were all for the year to be over and done with...

Windows

Adobe

YouTube

Subway

Others had a rather existentialist view of things...

Netflix

LEGO

Zoom

Microsoft Edge

A few tried to look on the bright side...

Shaadi.com

Kerala Tourism

Dolby India

Meanwhile, Thrive Global founder & CEO Arianna Huffington has chosen 'resilience' as her word of the year. Resilience, or the capacity to recover quickly from difficulties, "is the quality that was summoned in us by all the challenges of 2020. It's also the quality that's going to carry us forward into 2021," writes Huffington. And that's a word to live by.

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