iWorld

Blush Originals to release Papa Reji's story

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/15/Blush.jpg?itok=YMrrvmCH

MUMBAI: The inspiring tales of real life heroes, people who stood up against all odds, the stories that will melt everyone’s heart are the stories that Culture Machine’s Blush is set to recite under its Blush Original vertical. Encouraged by the heart-warming response for its first documentary-narration on Bollywood stunt woman Geeta Tondon, Blush has come up with a new story based on Papa Reji to be released on Father’s Day.

Papa Reji Thomas gave up his government job and started the Bless Foundation to shelter HIV+ve kids that have been abandoned by their families. Reji shelters 22 children, he takes care of their medical treatment, their living expenses and their education with the help of public donations. He has so far managed to rehabilitate 90 percent of the kids brought under his care. His wife and kids stay with these children as one big family, giving these kids parental care and a place to call home.

public://reji.png

The channel calls Papa Reji’s story a reality check. During times when we are stuck with our worldly problems, people with the least amount of money and huge hearts are making a difference. “It does not take a big bank account to help people, it takes determination and a very big heart” expressed Blush channel director Akanksha.

The film on Geeta Tondan narrated the tale of how she survived an ugly marriage, of her escape from brothels and her bringing up her two young children. It recounted how Geeta made her space to do stunts for Deepika Padukone and Alia Bhatt as Bollywood’s leading stuntwoman.

public://geeta.png

Blush has content under many verticals like Unblushed, which has stories of outstanding celebrity heroes, and Blush Verdict for its entertainment column. The Original space is entirely dedicated to the real life stories that deserve to be told. “We wish to inspire people through these strong hearted humans, Blush Originals is a celebration of humanity and spirit that people have to live it” explained Seda.

In spite of Blush being a women-centric content creator, Blush Originals is planning to not only concentrate on female stories, but also narrate any inspiring story from a chaiwala to an up market entrepreneur. Any tale that can inspire. Seda asserted that through digital platforms it has become much easier to create awareness among people and have them share what they have gone through. Digitization has brought people together to empathize and understand the other person’s journey, and Blush is planning to make most of it. It is also open to creating something around a concept and connect various individual stories to it.

Each documentary is planned to be shot in its own taste say the makers. All the productions are in-house, shot with Sony F7 and 5D Mark III cameras. Blush Originals is set to release one documentary per month. The production team has informed that its is ready with two more videos to be released in July and August.

Explaining about the people to be showcased, the makers said that they pick up stories amongst themselves. “These are the people we come across day by day, it could be my friend or a neighbor or just someone I run into. There is a story everyone has and every story deserves to be told” added Seda.

There is no specific search team. It is an in-house task to find people. The makers also claim that they have such a good response after the first video that stories are coming to them now.

On the marketing and promotion front, Blush is majorly using cross promotion with its sister YouTube channel Being Indian. Otherwise it is pushing the videos through regular online marketing strategies. “Documentaries have reached the right audiences through digitization” commented Seda while explaining the promotion front.  

There are no tie ups with any brands or sponsors as of now. These documentaries are intellectual properties of Blush.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/zee5.jpg?itok=sG2gP2Io
ZEE5 Global's subscription revenue grows with their Festive Pack Offer

MUMBAI: In October, ZEE5 Global had rolled out a special festive offer in select global markets, offering a 50% discount on their Annual packs. The Diwali Special offer has seen a fantastic uptake across markets, with the annual pack subscriptions growing nearly three-fold over a one-month period....

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/amazon.jpg?itok=HYcdkRx9
Amazon Prime Video unveils Children's Day special line-up

MUMBAI: Amazon Prime Video promises to entertain viewers across all ages with their special Children’s Day line-up. Be it 5 or 50, there is no perfect age to watch a good old animated movie or show. This Children’s Day, Amazon Prime Video has curated a list of titles encompassing both Indian and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/tarun.jpg?itok=j8i2p_fz
ZEE5 india’s Tarun Katial to speak at 24th paley international council summit

MUMBAI: ZEE5 India CEO Tarun Katial will become the first Indian CEO from the OTT industry to speak at the 24th Paley International Council Summit. The Paley Center for Media’s 24th Paley International Council Summit: Agility in Media: Navigating the Global Market will be held in New York City on...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/voot.jpg?itok=YcbzFGgG
We want VOOT Kids to be the go-to destination for parents: Viacom18's Saugato Bhowmik

Viacom18, after establishing its main OTT service Voot, is now entering the digital space for kids with VOOT Kids. The subscription-based app targets the age group of two to eight year olds. VOOT Kids, which is priced at Rs 99 per month and Rs 799 per year, houses content in seven different...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/disney_0.jpg?itok=cfs2yTZl
Indians await eagerly as Disney+ launches in foreign markets

Mumbai: Walt Disney’s OTT service Disney+ launched in the US, Canada and Netherlands today, even as there is no clarity on when its unmatchable content library, offering 500 films and 7,500 episodes of television, will be made available to Indian viewers through its Hotstar platform.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/disney.jpg?itok=fnR3jfdm
Walt Disney OTT platform Disney+ goes on-air in US, Canada, and the Netherlands

Mumbai: Disney+ has launched today in the US, Canada, and the Netherlands, with The Walt Disney Company (TWDC) CEO Robert Iger declaring it a “historic moment” for the company. The service arrives with nearly 500 films and 7,500 episodes of television from brands such as Disney, Pixar, Marvel, Star...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/avaneger.jpg?itok=jYzw_8iA
Avengers: Endgame to stream on Hotstar Premium, Hotstar VIP from Nov 13

MUMBAI: Avengers assemble! as the biggest Hollywood movie ever – Avengers: Endgame – comes to Hotstar VIP and Hotstar Premium – home of the most powerful superheroes! The movie comes to India with its global digital release, barely six months after its theatrical release giving millions a chance to...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/eros.jpg?itok=Ad5Wrjjw
Eros International Plc to release Andhadhun in Japan on november 15

MUMBAI: – Eros International Plc, a Global Indian Entertainment Company, has announced the planned theatrical release of Andhadhun in cinemas in Japan on November 15th. Andhadhun is an Indian black comedy crime thriller film directed by Sriram Raghavan. The engaging thriller starring Tabu,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/drive.jpg?itok=fp6T2Ukv
Big Boy Toyz partner with Dharmatic Entertainment for Netflix

MUMBAI: Dharmatic Entertainment and Big Boy Toyz, Delhi’s most trusted pre-owned luxury cars hub, partnered for former’s action film on Netflix. The film, Drive, showcased some of the best keeps of Bog Boy Toyz that were used in many high-speed chases and over-the-top stunts.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories