iWorld

A majority of Facebook's 3 million advertisers are SMBs'

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2016/03/03/2_facebook-logo.jpg?itok=masmWVY-

MUMBAI: Facebook announced that a vast majority of its three million active advertisers are small and midsize businesses (SMBs’). The number of advertisers is up by fifty per cent in one year. Small businesses are mobile and a million advertisers create an ad directly on mobile for Facebook. The social media giant says that the three top advertising brand categories are services, local commerce and eCommerce.

As per data shared by Facebook 70 per cent of the three million companies are from outside the US, with the fastest growing region being south east Asia. 57 per cent of people on Facebook in India are connected to small businesses.

What’s more, as of October 2015, nearly 2 million small businesses in India actively use Facebook Pages because they’re free, easy to use, and they immediately give businesses a digital and mobile strategy.  It is interesting to note that of 142 million monthly active users are in India alone, 133 million are active on mobile, facilitating over 1.99 billion interactions generated between businesses and people in India

Keeping the India market in mind, Facebook had also up the SME India Council for the first time in Asia Pacific, while an India Client Council with global advertisers was established in 2014.  The SME India Council will meet few times over the coming months to discuss progress on solutions, business ideas, discuss new successes and challenges and meet the Facebook teams.

Currently more than 50 million small businesses use Facebook's free Pages product to grow. Going by their analytics, more than one billion people on Facebook are connected to at least one business. 

To celebrate these businesses, the social media giant has also announced the development of Your Business Story, a new movie tool that makes it easy for business owners to showcase what their company brings to the world. As part of the tool, businesses are able to upload their photos from their Page, overlay with music and share "what they are in the business of" doing.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/23/zee5.jpg?itok=GQgjuPWz
ZEE5 Global makes key appointments in product and tech team

MUMBAI :As it looks to aggressively scale up operations across international markets, ZEE5 Global has made some key appointments strengthening its Product and Tech team. Rahul Vaz has been appointed to head up the Product team. Rahul most recently served as Sr. Product Director –Vootand will be...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/tvf.jpg?itok=2F34vSjl
TVF strengthens partnership with MX Player, releases FLAMES S2 & FATHERS Vol.2

MUMBAI: The Viral Fever (TVF) along with MX Player has launched the second chapters of 2 iconic web series’ – FLAMES and FATHERS. The partnership between the two platforms allows the acclaimed shows from TVF, who are pioneers of Indian web entertainment content to penetrate a larger audience base...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/Snapdeal_traffic_grows.jpg?itok=2mSHYLjs
Snapdeal traffic grows 61% in a year, now India's third-largest marketplace

MUMBAI: Snapdeal’s web & mobile sites has more than tripled from 27 million monthly visits in October 2017 to more than 87 million visits in September 2019, reveals a latest SimilarWeb data report. As per the data, in the last one year, Snapdeal’s traffic has grown 61 per cent to cross 87...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/mix.jpg?itok=teRoVvdx
Struggling telco operator BSNL strikes content deal with YuppTV

State owned telecom operator Bharat Sanchar Nigam Ltd (BSNL) and over-the-top (OTT) platform YuppTV have entered into a partnership. Under the signed memorandum of understanding (MoU), Yupp TV content will be made available to both BSNL mobile broadband and fixed line users.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/jio.jpg?itok=L8c6f5Lp
Jio, Airtel led wireless broadband subscriber growth in Aug-19

MukeshDhirubhai Ambani’s largest startup in the world in the form of Reliance JioInfocomm Ltd (Jio) reported the largest growth in wireless broadband subscribers for the month ended 31 August 2019 (Aug-19) in terms of absolute numbers. The Sunil Mittal headed Bharti Airtel reported the largest...

iWorld Broadband
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/22/netflix.jpg?itok=1MFc1try
Top Netflix executive dismisses reports on meetings with RSS

Top Netflix executive has denied the rumoured meeting of the streaming service and representatives of the Rashtriya Swayamsevak Sangh (RSS). Netflix India International Original film director Srishti Behl Arya termed the reports as “fake news”.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/zee5.jpg?itok=dG1ATR7Y
ZEE5 plans more show franchises, to invest in direct-to-digital movies

Zee Entertainment Enterprises Ltd’s (ZEEL) digital arm ZEE5 has built its library on the back of marquee properties and regional content since the time of its entry in the burgeoning over-the-top (OTT) ecosystem. After hitting the audience with a number of popular original shows and direct-to-...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/Netflix800.jpg?itok=bHDibptJ
OTT content comes under govt scanner

MUMBAI: OTT platforms such as Netflix and Amazon Prime Video might face a censorship threat in India. Recently a senior government source told Reuters that the government might impose censorship on streaming platforms. The government official, who has direct knowledge of the deliberations was...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/zee5.jpg?itok=f3WsjIB0
ZEE5 to stream 'Bhram' on October 24

MUMBAI:  The OTT giant ZEE5 is coming out with a new series titled 'Bhram' which will be a one of its kind psychological thriller with an extra topping of horror. 2019 is the year that has seen Indian cinema progress to greater heights not just in mainstream cinema but even in the OTT space. ZEE5...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories