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YouTube starts rolling out YouTube Shorts, a TikTok like platform, in India

KOLKATA: After TikTok was banned in India, the short format video app category has seen a rapid explosion of small and big players attempting to fill the void. While the first wave of these players were the homegrown apps, the second wave is seeing interest from the tech giants. YouTube is rolling...

iWorld Social Media
Chingari's explosive short format video journey

Chingari is a Hindi word which means spark.  But Chingari is also a homegrown short format video and user-generated content app which Is firing ahead on all cylinders, attracting millions of users.

iWorld Social Media
MX TakaTak touches 1 billion daily video views in 1 month

KOLKATA: Homegrown short video app MX TakaTak has clocked 15 mn+ video uploads and has set a new benchmark with its daily video views, growing from 0 to 1 billion+ only within a month of its existence.  MX Takatak, in this short span, has also garnered over 10million daily active users and 45mn...

iWorld Social Media
Facebook to block new political ads a week before US presidential election

Amid large criticism against misinformation and allegation of meddling in elections, Facebook has decided to block all new political advertising on its platform the week before the US general election in November. 

iWorld Social Media
Gaming & entertainment content are emerging as major growth areas for Twitter in Asia: Maya Hari

KOLKATA: It has been a while now since when the digital platforms have started reorienting their focus on the Asia Pacific (APAC) region. Amid intense competition, Twitter is also tapping into the new wave of users across the market. While the California-based social media platform has been scaling...

iWorld Social Media

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