iWorld

Zenith report says online video viewing to cross 1 hour a day

From 2017’s 56 minutes, the average will go up to 67 minutes.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/25/zenith.jpg?itok=v9EV2AwB

MUMBAI: Consumers across the globe are becoming increasingly engaged with online videos. Zenith’s Online Video Forecasts 2018 reveals global consumers will spend watching online videos more than one hour on average this year. From 2017’s 56 minutes, the average will go up to 67 minutes.

In addition to that, the report also predicts this time span will go up to 84 minutes in the next two years. Viewers from China, Russia and the UK are expected to watch the most online video at 105, 102 and 101 minutes per day respectively.

“It [online video] accounts for almost all the growth in total internet use, and is growing faster than media consumption overall, so it is taking consumption time from traditional media,” the report says.

Still now, ad spends for online video is very less compared to traditional media. The report predicts that by 2020, online video adspend will reach 23 per cent of the size of television adspend. In 2015, online video ad market was 10 per cent of the size of the TV ad market.

“The rapid rise in video viewing makes online video the world fastest-growing advertising format, creating new strategic and creative opportunities. Brands that do not currently have a strategy for online video need to think about getting one,” Zenith’s global intelligence director Jonathan Barnard said.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/planet.jpg?itok=0uEn2NtX
Planet Marathi to launch Marathi OTT Platform

KOLKATA: Passionate filmmaker and producer Akshay Bardapurkar of Planet Marathi, actor Pushkar Shrotri, and music composer Aditya Oak are all set to launch Planet Marathi OTT, India’s one and only platform that curates Marathi content, exclusively for Marathi audience.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/voot.jpg?itok=I-lWiQ4R
Voot and Kailash Kher come together to present Nayii Udaan

KOLKATA: VOOT brings something new and exhilarating for its millions of consumers and partners with none other than the music veteran Kailash Kher absolutely LIVE. To rekindle the magic of Indian classical and folk music and give new talent a stage to spread their nascent wings, three years ago,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/ser.jpg?itok=SY4PKRHN
Changing consumer behaviour as viewership spikes on ZEE5

The current Covid2019 pandemic and the nationwide lockdown has not just stalled industries and economic activity but has also contributed to the ongoing change in behavioural patterns in people, including that of digital consumption.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/07/uday.jpg?itok=QiILPai5
Aim to get hundreds of millions of subscribers for Disney+ Hotstar: Uday Shankar

Disney+ Hotstar is not going to limit itself to sports and classic Disney+ library in India. While last year Hotstar went into original content, after its rebranding to Disney+ Hotstar, it is chasing a large audience also with direct-to-digital premiers of bollywood movies.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/znap.jpg?itok=MMj3WkZ6
ZEE5 Global announces its latest partnership with Cashback App ZNAP

MUMBAI: ZEE5 Global has announced its partnership with cashback mobile app ZNAP in UAE. The application offers users a unique shopping experience with rewards and bonuses while sitting at home. The partnership will provide users a chance to earn cashback credit and a monthly subscription to premium...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/zee5.jpg?itok=grtGwXNF
ZEE5 records over 50% increase in WoW viewership

KOLKATA: During the lockdown, ZEE5, as India’s Entertainment Super-App has continued to entertain and engage diverse audiences by serving bespoke content across languages and a spectrum of devices. The platform’s popularity surged further as the week-on-week viewership soared by 52 per cent for all...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/sripriya.jpg?itok=eL13v_OX
It’s a match! Tinder and Pocket Aces team up to show how people are Dating In 2020 in the new format ‘FilterCopy Mini’

NEW DELHI: In a bid to constantly innovate, and cater to the changing content consumption habits of the audience, Pocket Aces’ short-form video channel, FilterCopy, has launched a new Instagram-first format called ‘FilterCopy Mini’ that will focus on telling short,  relatable stories in just under...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/Paytm.jpg?itok=dLdWmPW5
Paytm to acquire Raheja QBE General Insurance to expand financial services offerings

NEW DELHI: India's homegrown financial technology platform Paytm (owned by One 97 Communications Ltd) along with Vijay Shekhar Sharma is set to acquire Mumbai-based private sector general insurer Raheja QBE. The acquisition is subject to customary conditions, including, approval from the Insurance...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/06/MN-Vyas.jpg?itok=4q0HG0qg
5G remote production: Need of the hour or call of the future

Broadcast to mobile is a fascinating concept which came into light in the early 2000s. The mobile networks were busy with offering GPRS based services. The early days saw a variety of mobile broadcast solutions including DVB-H, DMB, DAB-IP, ISDB-T and MediaFLO.

iWorld Telecom

Sign up for our Newsletter

subscribe for latest stories

* indicates required