KOLKATA: As Zee5 keeps adding new content to its portfolio, it is also revising its annual subscription package to get more eyeballs. It has priced down its annual subscription to Rs 499 from Rs 999 for a limited period. To communicate the message of a stronger library, affordable pricing, it has unveiled a new brand campaign ‘Dekhtey Reh Jaogey’.
Zee5 has brought on board Sara Ali Khan, Amol Parashar as brand ambassadors for the campaign. The ‘Dekhtey Reh Jaogey’ campaign is targeted towards younger audiences aged between 18-34 to increase the share of mind, strengthening Zee5’s position as India’s OTT platform of choice. Following a 360-degree approach to target Indian entertainment lovers, Zee5 has planned a high-frequency campaign across TV, social media, and digital, which is slated to go live on Thursday.
“With the OTT upswing, today, millions of viewers are Binge-Watching content across smaller towns and cities, many of which are underserved in terms of content options and infrastructural set-up. With the ‘Dekhtey Reh Jaogey’ campaign, we want to make quality entertainment accessible to consumers, in the language of their choice, at the tap of a button, without price being a deterrent. Think of it as 'Entertainment Inclusion', our single biggest goal going forward,” Zee5 chief business officer Manish Kalra said.
The new brand ambassadors are elated as well to be associated with the leading OTT platform. “Zee5 is our very own homegrown OTT platform. With ‘Dekhtey Reh Jaogey’, the aim is to entertain everyone, especially during these difficult times. Additionally, for me, Kedarnath and Simmba are my firsts and therefore extra special both of us are on Zee5!", shared Sara Ali Khan.
Amol Parashar chose this campaign because of the messaging it is giving out to people to stay home and be entertained without any interruption during this pandemic, he said.
“Zee5, our homegrown OTT platform has consistently presented intriguing and amazing content across genres. I started my journey with TVF and recently, the two content creators have joined hands, which shows the trust everyone has in this platform”, Parashar added further.
