Mumbai: In the recently organised Jaipur International Film Festival Awards 2023, video streaming platform ZEE5 bagged multiple awards for its original content. ZEE5 Originals shows dominated the iconic ceremony held in Jaipur on 6 January.
While The Broken News was felicitated under the best web series category, Mithya was awarded with the special jury mention—web series award.
"This is a great start to 2023 with ZEE5 being recognised at the globally acclaimed Jaipur International Film Festival. It encourages our efforts to explore and expand our slate with meaningful stories that resonate with audiences. As the largest homegrown OTT player, ZEE5 envisions catering to every audience as per their preferences, investing in industry talent, and partnering with the best storytellers across regions and languages. We are thankful to the jury, our partners, and the audiences for their love and support in our endeavour to make ZEE5 a platform of choice for multilingual entertainment seekers," stated ZEE5 India chief business officer Manish Kalra.
Other ZEE5 Originals that shone bright at the awards show included the series Saas Bahu Achaar Pvt. Ltd., Vilangu, and Rangbaaz – Darr Ki Rajneeti.
Talking about award wins and revamping content design strategy, ZEE5 chief content officer – Hindi originals Nimisha Pandey said, "We are delighted to begin 2023 on a high note, with multiple award wins at the prestigious Jaipur International Film Festival. This is a result of our consistent efforts towards bringing forth India’s cultural essence through extraordinary stories, working with the most prolific storytellers and actors, and constantly developing our content offering with variedness to keep up with changing trends. Staying true to ZEE5’s ideology, we have constantly supported our creator community’s vision, laying special impetus on authenticity, breaking through the conventional norms of storytelling. As we enter 2023, our strong line-up of shows and movies in Hindi as well as other regional languages is a testament to our commitment of continuing to entertain viewers from across the globe, taking ZEE5’s popularity beyond the barriers of language, culture and geography."
As an industry pioneer, ZEE5 has been experimental in its content design approach throughout 2022, from introducing India’s first adaptation of Korean drama show – Flower of Evil, with the launch of Duranga, to following a multi-pronged approach in creator collaborations. Taking major strides in India’s OTT ecosystem, ZEE5 has not only onboarded well-established content creators, but is also nurturing young talent by providing them a platform to showcase their stories.
In recent years, ZEE5 has been making consistent investments in expanding its ‘Originals’ content slate across languages. With an array of impactful stories that cater to multiple consumer cohorts, ZEE5 has been successful in offering its audiences a diverse and compelling slate featuring titles such as Sunflower, State of Siege: Temple Attack, Break Point, Bob Biswas, Broken News, and Kaun Banegi Shikharwati, amongst many others. In a bid to consolidate its position as the most-preferred digital content platform, ZEE5 has built a strong line-up of Hindi originals across the spectrum for 2023, with shows like Mithya, Abhay 3, Rangbaaz 3, and many more. ZEE5 is one of the first national OTT players to announce an exclusive, specially curated slate for its Tamil, Telugu, and Bangla audiences, in a major push towards strengthening its hyperlocal brand positioning for region-specific as well as global audiences across 190+ countries.
