ZEE5 records peak DAU base of 11.4 mn in December 2019

Users watched an average of 140 minutes of content every month


MUMBAI: ZEEL's (Zee Entertainment Enterprises Ltd) digital venture ZEE5 has recorded a peak DAU (Daily Active Users) base of 11.4 million in December 2019. Along with more users flocking towards the platform, the engagement has also gone up to 140 mintues watch time every month during the third quarter. The media conglomerate has revealed the statistics in its third-quarter result. 

During the quarter, ZEE5 ramped up its quantity of content, updated user interface and widened the distribution. The platform launched 26 original shows and movies, of which 14 were in regional languages. Moreover, a refreshed ZEE5 Progressive Web App (PW A) was released in December to enable a seamless user experience on mobile web.  The launch led to improvement in user engagement metrics across all parameters.

Content slate for the quarter:

After the success of the first season, the second season of Rangbaaz was premiered in December. The show was an instant success, garnering the highest video views and viewers on the day of launch for any show. Digital premieres of movies like Jabariya Jodi, Judgemental Hai Kya, Dream Girl, Saandh ki Aankh brought new users to the platform. In the regional space, Kaale Dhande in Marathi, God of Dharmapuri in Telugu and Karoline Kamakshi in Tamil were critically acclaimed and received positive reviews from users.

Partnerships forged in the quarter:

During the quarter, ZEE5's partnership with Tata Sky Binge and IRCTC went live, accelerating subscription growth. ZEE5 is the only OTT platform integrated with IRCTC. To leverage the rapidly growing penetration of smart TVs in India, ZEE5 has inked deals with leading smart TV brands for placement of hotkey on their remotes.

International expansion:

ZEE5's international expansion is seeing initial signs of success in the APAC and MENA regions which has close affinity to Indian content. A mix of high-decibel marketing campaigns along with partnerships with local telecom operators in key target markets like Bangladesh, Sri Lanka, UAE, among others is helping increase the platform's reach.

“We also continue to invest in original content for ZEE5, to create a rich content library that will make it a really compelling offering for consumers,” ZEEL MD and CEO Punit Goenka said.

Latest Reads

Voot to roll-out 4 new originals in a month under SVoD

To lure more users, Viacom18’s over-the-top (OTT) platform — Voot — will roll-out four new Originals under the subscription video-on-demand (SVoD) category on the platform. The launch of these four new Original series will happen anytime within 30 to 45 days.

iWorld Over The Top Services
Kurate Digital Consulting launches in Indian market

Digital consulting company Kurate Digital Consulting has launched in the Indian market. Kurate will focus on growing the Indian market by assisting companies in their digital transformation journey. Companies will now be able to reach out for contemporizing their business models.

iWorld Over The Top Services
The biggest focus area for Hotstar is big scale-big idea-high concept series: Gaurav Banerjee

Streamers in India are now bombarded with ‘original’ content on over-the-top (OTT) platforms. With so many shows, the only way to make a mark is by telling stories that matter and offering narratives in their comfort language.

iWorld Over The Top Services
Hotstar Specials launches 'Special Ops'

MUMBAI: Hotstar Specials, along with Friday Storytellers, is set to launch the biggest spy action thriller of 2020. This fast-paced 8-episode series is based on the role of Indian intelligence in a series of real terror attacks that India faced over the last 19 years. Starting with the 2001 attack...

iWorld Over The Top Services
Disney appoints Bob Chapek as its new CEO; Bob Iger steps down

MUMBAI: The Walt Disney Company's Board of Directors has appointed Bob Chapek as chief executive officer with immediate effective. Chapek most recently served as chairman of Disney Parks, Experiences and Products. Robert A. Iger assumes the role of executive chairman and will direct the Company’s...

iWorld Over The Top Services
Kantar's OTT audience measurement aims to be industry currency

Kantar, in association with VTION, has launched OTT Audience Measurement Insights for audio streaming platforms at a time when a unified third-party measurement is need of the hour. While the video measurement will come up in Q2, both the companies, on the back of the collaboration, aim to fill the...

iWorld Over The Top Services
Delhi, Mumbai largest markets for OTT audio streaming

MUMBAI: There is a strong interplay between radio and OTT audio streaming resulting in what can be called a “Battle for the Ear”, according a study.  The OTT Audience Measurement Insights – a first-of-its-kind, passive, continuous audience measurement service – has been launched by Kantar and VTION...

iWorld Over The Top Services
ALTBalaji management confident of breakeven by April-June 2020

MUMBAI: Ekta Kapoor’s over-the-top platform has managed to solve the OTT revenue question. The ALTBalaji management always spoke of profitability and breaking even rather than cash-burn and tons of investment and it seems that aspiration will soon be achieved.

iWorld Over The Top Services
Hungama Play expands distribution, announces partnership with Skyworth

MUMBAI: Hungama Play, a video on demand platform owned by Hungama Digital Media, announced an expansion of its distribution network by partnering with Skyworth, a Chinese consumer electronics brand. Hungama Play’s multi-lingual and multi-genre library comprising movies, TV shows, kids’ content,...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required