Zee5 premiers 'State of Siege: Temple Attack' in three languages
The OTT platform has deployed a 360-degree campaign to promote the film.
KOLKATA: Zee5 original film State of Siege: Temple Attack has premiered in Hindi, Tamil, and Telugu simultaneously on 9 July. To create buzz around the film, the OTT platform has deployed an extensive 360-degree campaign consisting of print, TV, digital and on-ground promotions.
From multiple print ads and an on-air promotional plan to a stimulating digital plan including a UGC activity where people sent in their gratitude in the form of a message to NSG commandos, ZEE5 left no stone unturned to promote the film, the platform said in a statement.
Inspired by true events, State of Siege: Temple Attack pays tribute to our soldiers, salutes the brave Indian spirit, and continues the legacy of the Siege series. It stars Akshaye Khanna in the lead role, alongside Vivek Dahiya, Gautam Rode, Sameer Soni, Parvin Dabas, and Manjari Phadnis.
"After receiving an overwhelming response from audiences across the country for State of Siege: 26/11, we are extremely thrilled to bring forth another story from the successful State of Siege franchise that will captivate the audience’s attention," ZEE5 India chief business officer Manish Kalra said. "We take immense pride in telling stories of valour and unwavering grit, and this film, which is based on NSG commandos’ sacrifices, pays a befitting tribute to these real-life heroes who risk their lives to save ours.”
State of Siege: Temple Attack is produced by Contiloe Pictures led by Abhimanyu Singh, and Ken Ghosh who previously helmed ZEE5's web series Abhay 2 has directed the film. With a generous dose of thrill, action, drama, and suspense, this latest offering from ZEE5 promises the audience an edge-of-the-seat experience.
