iWorld

ZEE5 partners with Videotex international

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/12/videotex.jpg?itok=QZhUxUbD

MUMBAI: ZEE5, India’s fastest growing OTT platformpartners withVideotex International Pvt. Ltd., one of the largest ODM/OEMs of LED TVs in the country. ZEE5 will now be available onSmart TV brands Daiwa, Shinco&VideotexInternationalassociated customers. This collaboration enables ZEE5 to be pre-embedded into each of the brands, allowing consumers to discover 100,000+ hours of content in 12 languages. This will also allow quick and easy access to an enhanced digital entertainment experience anytime, anywhere.

In the past year, ZEE5 has entered into similar alliances with CloudWalker, VEWD, Xiaomi MiTV, Samsung and LG Smart TV.With this alliance, ZEE5 will further penetratethe Smart TV market, thus accelerating its progress towards the target of reaching 100 million viewers.

Manpreet Bumrah, Business Development & Commercial Head, ZEE5 India said,“In the past year and a half, we have had a great run with Smart TV brands and our partnerships have brought in a highly engaged customer base tothe platform.The Indian market has seen a rapid growth of Smart TVs and the viewer is willing to pay a premium to enjoy a high quality and seamless viewing experience. This shift in the consumption pattern augments well for both of us to be a part of this massive growth trajectory. ZEE5 partnering with VideotexInternational as an ODM and Videotex Group brands - Daiwa and Shinco is part of our robust distribution strategy to make ZEE5 accessible across target audiences, and this partnership is a testament to that effort.”

Speaking on the association, Mr. Arjun Bajaj, Director at Videotex International Pvt. Ltd. says, “We are glad to announce the partnership with ZEE5, which offers a wide range of high-quality content. This fruitful association of Videotex Group with ZEE5 is aimed at catering to the growing large format entertainment demand. OTT Platforms are a huge range and we believe it enhances the customer experience and our tie-up with ZEE5 shall leverage the same. ZEE5offers a range of content which will add greater value and enhance the ultimate user experience promised to Videotex customers”.
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/Amazon_Prime-Video.jpg?itok=aO74Vin1
Amazon Prime Video starts festive month with popular titles

MUMBAI : Amazon Prime Video has started the festive month with an exciting selection of popular titles across Indian and International entertainment, including the returning seasons of two popular Amazon Original Series. Riding high on the phenomenal success of Season 1 and a momentous...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/Reed_Hastings_new.jpg?itok=ZTpBWhWv
Netflix to spend Rs 3000 crore on Indian content

Netflix is upping its India game significantly as the streaming giant is ready to spend Rs 3000 crore on Indian content for this year and the next. Netflix founder and CEO Reed Hastings spoke about the investment during his India visit on Friday while illustrating the country’s important in their...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/Airtel-Bharti%20Airtel.jpg?itok=lEUbfoXc
Bharti Airtel to raise up to $3 billion

The board of directors of telecom player Bharti Airtel Ltd approved the telecom operator’s proposal to raise up to $3 billion in account of the issue of overdue fees it owes the government.

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/04/Netflix.jpg?itok=6gUsjdMn
Netflix available in more than 300 mn pay-TV households

MUMBAI: A new report from UK research firm Ampere Analysis has said that Netflix is available in more than 300 million pay-TV households. It also added that more than 50 million of those have come during 2019. The reach through Pay TV partnerships is almost double the company's current global...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/04/digital-media.jpg?itok=57evATmW
Esports, streaming wars, shopvertising to dominate digital media trends in 2020

Technology will continue to disrupt and reshape the digital media industry in 2020, presenting new opportunities and challenges for advertisers and media owners. While digital media will continue to grow globally, the coming of new technologies, platforms and digital touch points will force...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/03/tvf.jpg?itok=8LU2Lrwd
TVF launches new series ‘Cubicles’ in association with DSP Mutual Fund

MUMBAI: Walking its talk to launch new innovative shows, pioneers in digital content and entertainment, The Viral Fever along with leading asset management company, DSP Investment Managers Private Limited is all set to add a new original to its repertoire with the release of TVF Originals ‘Cubicles...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/03/jio.jpg?itok=Gx0G0YDu
Jiocinema to bring Sun NXT’s South Indian blockbuster catalogue to Jio users

MUMBAI: JioCinema, the on-demand video platform yet again surprises millions of Jio users, especially the South Indian Movie Buffs! In association with Sun NXT, the online video streaming platform from Sun TV Network, JioCinema will present the best of south Indian movie catalogue to Jio users...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/03/shemaroo.jpg?itok=KIDIlh0c
Shemaroo Filmi Gaane hits the record-breaking mark of 30million subscriber base

MUMBAI: Another feather added to the cap of India’s leading content powerhouse Shemaroo Entertainment. Its leading YouTube channel Shemaroo Filmi Gaane hits an outstanding mark of 30 million subscriber base. Shemaroo Filmi Gaane YouTube channel is the 5th most subscribed channel in India and...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/03/1.jpg?itok=1COFNGrr
Continuously launching content targeted at different taste clusters ensures good retention: ZEE5's Aparna Acharekar

Among the home-grown over-the-top platforms, ZEE5 has shown most aggression in creating its original content library. As a part of its content strategy for the upcoming year, franchises will play a key role along with a line-up of nearly 20 original films.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories