iWorld

ZEE5 India CEO Tarun Katial to chair IAMAIdigital entertainment committee

He takes over from Facebook India managing director Ajit Mohan

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/05/21/Tarun_Katial.jpg?itok=-nkFJhyj

MUMBAI: ZEE5 India CEO Tarun Katial has been appointed chairman of the Internet and Mobile Association of India (IAMAI) – digital entertainment committee. He takes over from Ajit Mohan, managing director, Facebook India. 

Viacom 18 Digital Ventures COO Gourav Rakshit has been named the new vice chairman, succeeding Kurate Digital Consulting senior partner Uday Sodhi. The digital entertainment committee at IAMAI represents all prominent members of the video on demand and audio on-demand companies such as Netflix, Zee5, Prime Video, Hotstar, Sony Liv, Viacom18, RJio Studios, MX Player, Hungama, Discovery, Hoichoi, Arre, Hooq, Gaana, Saavn, Flickstree among others.

IAMAI has been in communication with MEITY, MIB and MHA during the lockdown period as the liaison between the industry and government officials. The association has earlier communicated to the officials about the collective efforts taken by the sector to assuage the impact of lockdown, and suggested an industry SoP for the sector to resume operations post lockdown.

ZEE5 India CEO Tarun Katial said, “The digital entertainment sector, similar to the rest of the economy, is going through challenging times due to Covid2019. At IAMAI, our immediate task at hand would be to seek support from the Government, policymakers, local authorities to resume production activities at the earliest. This would go a long way in supporting various supply chain linkages, citizen’s livelihood and contribution to the national exchequer.”

IAMAI has also identified some larger issues which have emerged due to the current pandemic and the same will be raised with the MIB on priority. In addition to these, some long pending issues hindering the growth of the sector will also be discussed.

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/mirzapur.jpg?itok=SXahpzy2
Petition in SC against Amazon Prime Video’s Mirzapur

Mumbai: A resident of Mirzapur has moved a PIL in the Supreme Court against the Amazon Prime Video web series Mirzapur, taking exception to the manner in which the eponymous city has been portrayed in the show as a den of terror, crime and other illegal activities. "The said web series has shown...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/vid.jpg?itok=Ozvq4U84
Vidnet 2021: Censorship casts shadow over golden era of content in India

MUMBAI: The advent of OTT platforms has ushered in the golden age of content in India, said a panel comprising acclaimed storytellers on day one of Indiantelevision.com’s Vidnet 2021 – presented by technology partners Bitmovin, Pallycon, support partner Contiloe, and community partners mipcom and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/all.jpg?itok=KHOgOQcJ
Vidnet 2021: Advertisers leveraging OTT platform more than ever

Advertisers are constantly on the lookout and devising ways to target and engage with consumers. With the world increasingly moving online, digital marketing – and more specifically advertising on OTTs – is becoming a significant part of brands’ media mix.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/pan.jpg?itok=tTyF0AZq
Vidnet 2021: Stakeholders need to come together to suppress piracy

NEW DELHI: Following the imposition of a nationwide lockdown in March, Indians were confined to their homes at odds and ends. There were no live sporting events, cinema halls were shuttered and TV channels were playing stale programming on loop; the only platforms supplying fresh content were OTTs...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/net.jpg?itok=Om8eo4gg
Netflix adds 8.5 mn paid subs in Q4 to blow past 200 mn mark

2020 may have been a disaster for most, but it’s the year Netflix struck gold. The global streaming giant in its Q4 results shared that it has added 8.5 million paid net additions and crossed the 200 million paid memberships mark.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/all.jpg?itok=n9ytnnTg
Vidnet 2021: Content diversification to define future of Indian OTTs

It’s undeniably the heyday of the youthful and dynamic Indian OTT landscape. After going from strength to strength in the past two-three years, it is now the fastest growing streaming market and is on course to becoming the biggest.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/vid.jpg?itok=Ahv-qjXE
Vidnet 2021: Technological advancements are a two-way street

The unprecedented growth and breakthrough of OTT platforms in Coronavirus-struck 2020 has been undeniably unprecedented. Streamers worldwide have reported a huge spike in traffic, with folks shelling out bucks hand over fist to keep themselves entertained in the age of social distancing.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/group.jpg?itok=eGf-IJ-C
Vidnet 2021: Local flavour drives OTT growth in MENA region

Consisting of 22 countries, speaking at least four different languages, and lined with a growing South Asian diaspora, the MENA region is one of the most diverse parts of the world rooted in traditions and culture.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/nimisha.jpg?itok=yww5IwD6
Nimisha Pandey to head Hindi originals for Zee5

MUMBAI: ZeeL has roped in National award-winning writer and director Nimisha Pandey to head the Hindi originals for its digital entertainment platform, Zee5. In this role, she will be responsible for creating quality original content for the OTT.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required