iWorld

ZEE5 Global's subscription revenue grows with their Festive Pack Offer

Promotional offer yields three-fold increase in Subscriptions

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/14/zee5.jpg?itok=9J7SyCvq

MUMBAI: In October, ZEE5 Global had rolled out a special festive offer in select global markets, offering a 50% discount on their Annual packs. The Diwali Special offer has seen a fantastic uptake across markets, with the annual pack subscriptions growing nearly three-fold over a one-month period.

ZEE5 has also seen a huge surge in revenue with the introduction of this offer, driving a whopping 20% growth in total subscription revenues over the period. The offer has seen the maximum traction from markets like the Middle East, Singapore, Malaysia and the UK, amongst others.

Subscribers availing of the offer now get access to over 100,000 hours of on demand content across genres, and 60+ live TV channels. From catching Bollywood’s latest hits like Jabariya Jodi and Dreamgirl, to watching some of ZEE5’s most popular Originals like Kaafir, Fitrat, and Bhram or catching up on their favorite TV shows like Kundali Bhagya or Sembaruthi, audiences now have unlimited hours of entertainment available for them to watch anytime, and on any device of their choice.

As the largest global digital platform for Indian entertainment content, ZEE5 has time and again seen a superb response to the innovative marketing and content strategies they have rolled out in various markets, be it across their multiple on-ground events and partnerships, or across their differentiated Originals and other content. The surge in the Annual pack subscriptions post this offer only underscores the huge attraction of ZEE5’s massive and constantly refreshed content library, and love for Indian content across markets.

Commenting on the same, ZEE5 Global  Chief Business Officer Archana Anand said, “The festive season is a very special time when families come together, and we wanted to make this an extra special Diwali for Indians living abroad by giving them even easier access to their favourite shows and movies with such an attractive offer during this festive period. The response that we have got has been fantastic across markets and only reaffirms the huge demand for our content. We’re thrilled to have made this Diwali such a memorable one for our audiences across the globe.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/zee5.jpg?itok=md3Y1MYH
ZEE5, INDIA’S ENTERTAINMENT SUPER-APP, BECOMES 6TH MOST GLOBALLY DOWNLOADED VIDEO STREAMING APP ON GOOGLE PLAY

As a ConTech leader and India’s Entertainment Super-App, ZEE5 has been instrumental in paving the way for digital video entertainment in India through bespoke content and integration of new technologies. The platform has proven to be a consumer favourite, not only in India; but also, globally, as...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/hoichoi.jpg?itok=03YNYJbv
hoichoi presents “First Day First Show”, a new property to stream Bengali feature films; SVF produced ‘Detective’ will mark its first Direct-to-Digital release

It is official! Anirban Bhattacharya starrer “Detective” will be heading for a Direct-to-Digital release on hoichoi. hoichoi announced a new property a day before, “First Day First Show” which will helm the direct releases of Bengali movies.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/mi.jpg?itok=3EfSdH0L
Microsoft in talks with ByteDance to acquire TikTok in the US

NEW DELHI: Tech giant Microsoft yesterday confirmed that it has held talks with Chinese technology company ByteDance to acquire its social app TikTok in the US. Microsoft said in a statement that it will keep working with the US government on a deal and intends to conclude talks by 15 September....

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/02/xxxuncens.jpg?itok=RpAHfj33
Defence ministry says armed forces-themed movies, shows need its NoC

MUMBAI: Censorship by any external regulatory body is something streamers and viewers in India are averse to. But there is at least in one area where they might have to yield to clipping scissors: how they depict the defence and armed forces in their shows and films. The Indian ministry of defence...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/mob.jpg?itok=WL1sndwg
Facebook introduces official music videos in India

Facebook today introduced official music videos on the platform and launched a new Music destination on Facebook Watch in India, to allow people to view their favorite music videos and come together through music.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/Facebook-800.jpg?itok=y1KxLpe_
Facebook celebrates the power of people coming together to support one another in the next phase of its consumer marketing campaign for India

India, August 01, 2020: Facebook today launched the next phase of its consumer marketing campaign in India – ‘More Together’, to showcase how people across the country can do more together by harnessing the power of their connections on the platform – even more so in the current situation The...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/Sukesh%20Motwani.jpg?itok=MxtLtyVI
Sukesh Motwani on creating 'The Gone Game' during the pandemic

MUMBAI: Voot's upcoming series The Gone Game explores how the spread of Covid2019, besides its health ramifications, has taken an emotional toll on people's lives. The series is produced by Bodhi Tree Multimedia co-founder Sukesh Motwani, Mautik Tolia and creative producer Persis Siganporia. The...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/YouTube.jpg?itok=ZXLJLscR
YouTube's ad revenue growth slows down in Q2, subscription revenue sees good growth

KOLKATA: In the pandemic-hit period, Google-owned YouTube’s advertising revenue declined in the Q2 of 2020 compared to the previous quarter. It has raked $3.81 billion for the quarter up from $3.60 billion in the year-ago period but lower than $4.04 billion in Q1. 

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/MX%20Takatak.jpg?itok=K6N_xy2F
Newly launched MX TakaTak hosts popular 1 mn+ digital influencers

KOLKATA: The Indian youth has taken the world by storm, showcasing their myriad talents to both India and the world, with the emerging medium of short video. To support this new wave of innovation, MX Player’s short video app MX TakaTak has emerged as the new destination for content creators,...

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories

* indicates required